Leading Food & Dining Services Brands in the UK: Q4 2024 Insights

In the dynamic landscape of the UK’s Food & Dining Services, several brands have emerged as leaders in Q4 2024. Leveraging Sensor Tower’s comprehensive data capabilities, we provide insights into the performance of UberEATS, McDonald's, and Domino's Pizza. Our cross-platform analysis includes web, app, and advertising data, offering a detailed view of audience engagement and marketing strategies.

UberEATS for Customers

UberEATS maintains a strong digital presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2024, UberEATS saw a consistent increase in visits, with website visits peaking in December at 34M. The monthly true audience also grew steadily, surpassing 10M by December.

• App Engagement: The app’s monthly active users increased to over 9M by the end of December, highlighting robust mobile engagement.

• Ad Spend & Channels: UberEATS increased its monthly ad spend significantly, with December exceeding $2M. The focus was on Instagram and Facebook, delivering substantial impressions.

McDonald's

McDonald's continues to engage audiences through mcdonalds.com and the McDonald's app.

• Audience Trends: The website experienced fluctuations, with visits stabilizing around 5M in December. Monthly true audience figures remained stable above 9M.

• App Engagement: The app maintained a strong monthly active user base, with active users hovering around 9M.

• Ad Spend & Channels: McDonald's monthly ad spend decreased in December to approximately $1.8M, focusing on YouTube and TikTok for maximum reach.

Domino's Pizza

Domino's Pizza leverages dominos.com and the Domino's Pizza - Food Delivery app to reach its audience.

• Audience Trends: Website visits were strong, peaking at around 15M in September. The monthly true audience showed a consistent presence, approaching 4M in December.

• App Engagement: The app’s monthly active users grew steadily, reaching nearly 3M by December.

• Ad Spend & Channels: Domino’s increased its monthly ad spend in Q4, with a peak in October at over $4.8M, focusing on YouTube and Facebook for broad visibility.

Conclusion

The UK’s Food & Dining Services sector demonstrates the critical role of digital platforms in audience engagement and marketing strategies. Sensor Tower’s unparalleled data offerings provide essential insights into these cross-platform dynamics, empowering brands to refine their approaches and maintain competitive edges. With comprehensive Web Insights, App Performance Insights, and Pathmatics data, Sensor Tower remains the go-to source for in-depth market analysis.