Leading Brands in the UK Food & Dining Services Category: Q4 2024 Insights

In the competitive landscape of the UK Food & Dining Services sector, Q4 2024 saw significant engagement from some of the industry's leading brands. Sensor Tower's comprehensive data provides a unique cross-platform view of these brands' performance, highlighting trends across web, app, and advertising channels. Let's delve into the specifics for UberEATS, McDonald’s, and Costa Coffee.

UberEATS

UberEATS demonstrates a robust digital presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2024, ubereats.com experienced a steady increase in visits, starting around 23M in September and reaching over 34M by December. The monthly deduplicated audience remained stable above 10M throughout the quarter, with a notable rise in web and app cross-users, peaking at over 500K in December.

• App Engagement: The Uber Eats app maintained strong engagement, with monthly active users growing from approximately 5.5M in July to nearly 6M by December, indicating a consistent preference for mobile ordering.

• Ad Spend & Channels: UberEATS increased its monthly advertising expenditure significantly, particularly in December, with a spend of over $2.2M and impressions surpassing 300M. Instagram and Facebook were the dominant channels, each contributing a substantial share of impressions.

McDonald’s

McDonald’s leverages both its website, mcdonalds.com, and the McDonald's app to engage customers.

• Audience Trends: The website saw fluctuating visits, with a peak of over 6.8M in October and a slight dip to 5.1M by December. The monthly deduplicated audience remained above 9.5M throughout, with a balanced distribution between app and web users.

• App Engagement: The McDonald's app had a slight increase in monthly active users, from around 2.7M in July to over 2.7M in December, showing stable mobile engagement.

• Ad Spend & Channels: McDonald's reduced its monthly ad spend towards the end of the year, from over $3.7M in July to about $1.7M in December. YouTube and Facebook were key platforms for impressions, with YouTube alone generating over 85M impressions in July.

Costa Coffee

Costa Coffee's digital strategy includes the website costa.co.uk and the Costa Coffee Club app.

• Audience Trends: Costa's website experienced a dip in visits from around 3M in September to 3.1M in December. The monthly deduplicated audience hovered around 4.2M, with a slight increase in app-only users towards the end of the year.

• App Engagement: The Costa Coffee Club app maintained stable user engagement, with monthly active users peaking at over 800K in November before a slight decline in December.

• Ad Spend & Channels: Costa Coffee's monthly advertising spend saw a decline from over $1M in August to around $480K in December. Instagram and Facebook were the primary channels, with significant impressions across both platforms.

Conclusion

The data from Q4 2024 highlights the dynamic engagement strategies of UberEATS, McDonald’s, and Costa Coffee within the UK Food & Dining Services category. Sensor Tower's unparalleled insights into web, app, and advertising data provide a critical understanding of these brands' performance. This comprehensive analysis is made possible by Sensor Tower’s unique offerings, including Web Insights, Pathmatics, and App Performance Insights, ensuring that businesses can effectively navigate the digital landscape.