Leading Food Delivery Brands in the UK: Q4 2024 Analysis

Introduction

The food delivery landscape in the United Kingdom is bustling with activity. In Q4 2024, key players like UberEATS, HelloFresh, and Gousto have demonstrated significant digital presence and audience engagement. Using Sensor Tower's comprehensive data, we delve into the performance trends and insights for these brands, offering a cross-platform analysis of web, app, and advertising data.

UberEATS for Customers

UberEATS maintains a strong digital presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2024, ubereats.com experienced a steady climb in visits, reaching over 34M visits by December. The monthly true audience remained stable above 10M throughout the quarter, with a notable increase in December.

• App Engagement: The app saw a consistent rise in monthly active users, culminating in nearly 9.3M users in December, highlighting a growing preference for mobile ordering.

• Ad Spend & Channels: UberEATS significantly increased its monthly ad spend, peaking at approximately $2.2M in December, with substantial impressions across Facebook and Instagram channels.

HelloFresh

HelloFresh's digital footprint is prominent through its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website's visits fluctuated, peaking at over 12M in August before declining to about 8.7M in December. The monthly true audience followed a similar pattern, with a noticeable drop by the end of the year.

• App Engagement: Monthly active users for the app were highest in September, nearing 750K, but saw a decrease to around 500K by December.

• Ad Spend & Channels: Monthly ad spend was highest in October at over $1.5M, with Facebook and Instagram generating the most impressions.

Gousto (SCA Investments)

Gousto's reach is evident through its website, gousto.co.uk, and the Gousto app.

• Audience Trends: The website visits peaked in August at over 8M but saw a decline to around 5.3M by December. The monthly true audience was consistent, with slight fluctuations, ending the year at about 836K.

• App Engagement: App engagement remained stable, with monthly active users hovering around 450K throughout most of the quarter.

• Ad Spend & Channels: Gousto's monthly ad spend saw a peak in October at around $840K, with YouTube and Facebook being the primary channels for impressions.

Conclusion

In Q4 2024, UberEATS, HelloFresh, and Gousto showcased strong digital strategies with varied trends across web and app platforms. Sensor Tower's unparalleled data offerings provide critical insights into these brands' performances, highlighting the dynamic nature of the UK's food delivery market. Through our Web Insights, App Performance Insights, and Pathmatics products, Sensor Tower continues to be the leading source for detailed cross-platform user behavior analysis, offering unique advantages for decision-makers.