Leading Brands in Generative AI: Q4 2024 Performance Analysis

Introduction

As the Generative AI landscape continues to evolve, prominent brands such as ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI are leading the charge. This article delves into their performance trends from Q3 to Q4 2024, highlighting audience engagement across web and app platforms. Sensor Tower's comprehensive data, including Web Insights and App Performance Insights, provides a unique perspective on these trends.

ChatGPT

ChatGPT's digital presence is anchored by its websites, chatgpt.com and openai.com, alongside the ChatGPT app.

• Audience Trends: From Q3 to Q4 2024, chatgpt.com saw a significant rise in unique visits, peaking at 8.5M monthly in December. Openai.com maintained a stable monthly audience, hovering around 2.2M unique visits.

• App Engagement: The ChatGPT app's monthly active users grew steadily, surpassing 7M by December, indicating robust mobile engagement.

• Ad Spend & Channels: Notably, ChatGPT did not engage in advertising during this period, focusing instead on organic reach.

Adobe Acrobat & Document Cloud

Adobe's presence is marked by acrobat.adobe.com and the Adobe Acrobat Reader app.

• Audience Trends: The website experienced fluctuations, with visits peaking at 15M monthly in November before slightly declining. The true audience remained stable above 8M monthly throughout.

• App Engagement: The app maintained a consistent monthly active user base of around 3.3M in December.

• Ad Spend & Channels: Adobe's ad spend was dynamic, with a peak of over $1.6M monthly in October, primarily through YouTube and Instagram, driving substantial impressions.

Character.AI

Character.AI's ecosystem includes character.ai and the Character AI app.

• Audience Trends: The website saw varied traffic, with unique visits around 500K monthly, while the true audience consistently grew, reaching over 1.1M by December.

• App Engagement: The app's monthly active users increased to nearly 970K by the end of the year, reflecting strong user interest.

• Ad Spend & Channels: Character.AI's modest ad spend began in Q4, with Instagram and Reddit as primary channels, yielding noticeable impressions.

Conclusion

In Q4 2024, ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI showcased diverse strategies and engagement levels in the Generative AI category. Sensor Tower's unparalleled data offerings, including Web Insights and Pathmatics, provide invaluable insights into these brands' cross-platform performances, underscoring the dynamic nature of the AI industry.

Sensor Tower continues to be a critical resource for decision-makers seeking to navigate the complexities of the digital marketplace, offering data-driven insights that empower strategic growth.