Leading Brands in the UK's Generative AI Sector: Q4 2024 Analysis

The Generative AI sector in the United Kingdom experienced significant growth and transformation in Q4 2024. Leading the charge are three prominent brands: ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. Each has demonstrated unique strengths and trends across their digital platforms, as analyzed through Sensor Tower's comprehensive datasets.

ChatGPT

ChatGPT continues to dominate the Generative AI landscape with a robust digital presence via its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: From Q3 to Q4 2024, chatgpt.com experienced a significant increase in visits, peaking in November at over 1.2B visits. The monthly true audience also grew steadily, reaching approximately 14.4M by December. The web platform consistently attracted more users than the app, although both saw strong growth.

• App Engagement: The ChatGPT app's monthly active users rose from around 4.5M in July to over 8.5M in December, highlighting a growing preference for mobile interaction.

• Ad Spend & Channels: Minimal monthly ad spend was observed until November and December, where spend reached approximately $461K, generating impressions mainly through Instagram.

Adobe Acrobat & Document Cloud

Adobe's acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app have shown consistent performance.

• Audience Trends: The website saw a peak in visits in November, with over 15M visits. Monthly true audience numbers remained stable, averaging around 8.6M throughout Q4 2024.

• App Engagement: The app maintained a strong monthly user base with active users consistently above 7.8M.

• Ad Spend & Channels: Adobe's monthly ad spend was substantial, peaking in October with over $1.6M. The majority of impressions came from YouTube and Instagram, showcasing a robust multi-channel strategy.

Google Gemini

Google Gemini's digital footprint includes gemini.google.com and the Google Gemini app.

• Audience Trends: The website experienced a decline in visits in early Q4 but rebounded in December to around 174M. The monthly true audience grew to approximately 6.5M by December.

• App Engagement: The Google Gemini app saw a steady increase in monthly active users, surpassing 1.8M by the end of 2024.

• Ad Spend & Channels: A significant surge in monthly ad spend occurred in December, reaching about $1.9M, with TikTok and Instagram as primary channels.

Conclusion

The Generative AI market in the UK is rapidly evolving, with ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini leading the way. Sensor Tower's data highlights how these brands have strategically leveraged both web and app platforms to engage users. With comprehensive insights from Sensor Tower’s offerings, businesses can gain a competitive edge in understanding cross-platform user behavior.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.