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AI Insights · Timothy · January 2025

Leading Insurance Brands in the UK: Q4 2024 Insights

Explore the digital engagement and strategic insights of top UK insurance brands in Q4 2024 through Sensor Tower's comprehensive analytics, focusing on Admiral Insurance, Confused.com, and Hastings Insurance Services Limited.

Leading Insurance Brands in the UK: Q4 2024 Insights

Introduction

The UK insurance sector witnessed significant digital engagement in Q4 2024. Notable brands like Admiral Insurance, Confused.com, and Hastings Insurance Services Limited showcased substantial online presence through their websites and apps. Utilizing data from Sensor Tower, we delve into their performance trends from Q3 to Q4 2024. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, offers unparalleled cross-platform analysis.

Admiral Insurance

Admiral Insurance stands out with its website, admiral.com, and the Admiral Insurance app.

  • Audience Trends: From Q3 to Q4 2024, admiral.com experienced a decline in visits, with numbers starting above 10M in September and dropping to approximately 8.7M by December. Monthly true audience figures also saw a decrease, maintaining above 750K in December.

  • App Engagement: The app's monthly active users decreased from over 520K in July to around 360K in December, indicating a shift in user preference towards the web platform.

  • Ad Spend & Channels: Admiral's monthly advertising spend peaked in August at nearly $46K, primarily on YouTube, which delivered significant impressions.

Confused.com

Confused.com maintains a strong digital presence with its website, confused.com, and the Confused.com Compare Insurance app.

  • Audience Trends: The website's visits remained stable, hovering around 5.6M to 6.2M from October to December. Monthly true audience figures were consistent, maintaining around 650K.

  • App Engagement: Monthly active users on the app grew steadily, starting at 102K in July and reaching nearly 160K by December.

  • Ad Spend & Channels: Confused.com's monthly advertising was robust, with December seeing a significant spend of approximately $399K, driven by Facebook and YouTube channels.

Hastings Insurance Services Limited

Hastings Insurance leverages its website, hastingsdirect.com, and the Hastings Direct Insurance app.

  • Audience Trends: The website displayed fluctuating visits, dipping to around 4.2M in October but recovering to over 4.8M in December. Monthly true audience remained above 900K throughout the quarter.

  • App Engagement: The app's monthly active users showed resilience, peaking at over 800K in September, with a slight decline to approximately 710K by December.

  • Ad Spend & Channels: December marked the highest monthly ad spend at about $100K, with YouTube being a significant channel for impressions.

Conclusion

The last quarter of 2024 highlighted dynamic shifts in user engagement across digital platforms in the UK insurance sector. Sensor Tower's comprehensive data insights reveal critical trends and user behaviors across web and app interfaces. By providing unmatched cross-referencing capabilities, Sensor Tower remains a pivotal tool for understanding the digital landscape of leading insurance brands, offering unique advantages for decision-makers. Explore our products and services to gain a competitive edge in your strategic planning.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025