Leading Brands in the Jobs & Careers Category in GB: Q4 2024 Overview

Introduction

In the competitive landscape of the Jobs & Careers category, Indeed, Glassdoor, and TotalJobs have emerged as leading brands in Great Britain, showcasing significant monthly deduplicated audience numbers across their websites and apps. This article delves into their performance from Q3 to Q4 2024, highlighting key trends and insights provided by Sensor Tower's comprehensive data offerings.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed maintained a stable monthly deduplicated audience above 8M throughout Q4 2024. The website saw a gradual decline in unique visits, dipping from over 8M in September to just over 6M by December.

• App Engagement: The app's monthly active users decreased slightly, starting at approximately 4.6M in October and ending the year with around 4.1M.

• Ad Spend & Channels: Indeed increased its monthly ad spend in December, peaking at about $937K with impressions nearing 100M. Instagram and Facebook were the prominent channels, with Instagram alone accounting for over 38M impressions in December.

Glassdoor

Glassdoor's presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor's website experienced a slight decline in unique visits, moving from over 1.3M in October to approximately 1.2M by December.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 100K from October to December.

• Ad Spend & Channels: Glassdoor's advertising activities were minimal, with a notable increase in December on Facebook, spending close to $1K for around 140K impressions.

TotalJobs

TotalJobs is a key player with its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: The website's unique visits showed a decline, from over 1.3M in October to slightly above 1M in December.

• App Engagement: The app's monthly active user count decreased from approximately 99K in October to around 88K by December.

• Ad Spend & Channels: TotalJobs reduced its monthly ad spend significantly in Q4, with a December spend of about $25K and impressions just over 6M. LinkedIn and Facebook were primary channels, with LinkedIn delivering over 5M impressions.

Conclusion

The Jobs & Careers category in Great Britain continues to be dynamic, with Indeed, Glassdoor, and TotalJobs leading the way in audience engagement and advertising strategies. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides critical insights into these trends, offering unparalleled visibility into cross-platform user behavior. For more detailed insights, visit Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.