Leading Brands in the UK's Jobs & Careers Category: Q4 2024 Analysis

In the dynamic landscape of the UK's Jobs & Careers category, Indeed, Glassdoor, and TotalJobs have emerged as leading brands. This article explores their performance from Q3 to Q4 2024, highlighting audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data insights reveal the intricacies of these brands' cross-platform presence.

Indeed

Indeed's digital presence is multifaceted, with its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: The monthly true audience remained stable above 8M, showing a gradual decline from 11M in July to approximately 8.5M by December. The website consistently attracted more visitors than the app, with monthly visits peaking at 174M in July and decreasing to around 120M by December.

• App Engagement: The Indeed app maintained stable engagement, with monthly active users fluctuating between 3.3M and 3.8M, indicating a strong mobile user base.

• Ad Spend & Channels: Indeed's monthly advertising spend varied, peaking in December at over $900K. Instagram and Facebook were primary channels, each delivering significant impressions, with Instagram leading in October with over 65M impressions.

Glassdoor

Glassdoor's presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Monthly true audience figures for Glassdoor showed an increase, reaching over 1.4M in October before dipping to about 1.25M in December. The website consistently had more traffic, with monthly visits peaking at 11.7M in October.

• App Engagement: The app's monthly active users saw growth, peaking at approximately 191K in October before stabilizing around 155K in December, reflecting steady mobile engagement.

• Ad Spend & Channels: Glassdoor's advertising efforts were minimal, with occasional monthly spend on Facebook and Instagram, peaking at under $1K in December.

TotalJobs

TotalJobs is accessible via its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: The monthly true audience for TotalJobs remained above 1.1M, with a slight decline towards December. Website visits were consistent, peaking at 11.4M in August.

• App Engagement: Monthly active users of the TotalJobs app peaked at 186K in July, gradually declining to around 134K by December, indicating a shift in user engagement.

• Ad Spend & Channels: TotalJobs significantly reduced its monthly ad spend over the months. Facebook and Instagram were key channels, with LinkedIn leading in impressions, particularly in July with over 40M.

Conclusion

Sensor Tower's unparalleled data insights provide a comprehensive understanding of cross-platform user behavior in the UK's Jobs & Careers category. Indeed, Glassdoor, and TotalJobs each showcase unique strengths, with varying audience trends and advertising strategies. Sensor Tower remains a critical tool for analyzing these dynamics, offering detailed insights through Web Insights, App Performance Insights, and Pathmatics.