Leading Real Estate Brands in GB: Q4 2024 Insights

Introduction

As the real estate market continues to evolve, understanding the digital footprint of leading brands becomes crucial. In Q4 2024, OnTheMarket (Agents' Mutual), Zoopla Property Group Limited, and Joyalukkas Lifestyle Developers Pvt. Ltd. emerged as frontrunners in the UK real estate sector. Through comprehensive data from Sensor Tower, we delve into the performance and trends of these brands across their websites and apps.

OnTheMarket (Agents' Mutual)

OnTheMarket is renowned for its robust digital presence, featuring its website, onthemarket.com, and the OnTheMarket Property Search app.

• Audience Trends: From Q3 to Q4 2024, onthemarket.com experienced a decrease in visits, starting at around 47M in August and dropping to about 31M by December. The monthly deduplicated audience remained stable above 3M, indicating a consistent user base despite fluctuations.

• App Engagement: The app's monthly active users hovered around 70K, with a slight decline towards the end of the year, reflecting a steady mobile engagement.

• Ad Spend & Channels: A notable spike in monthly ad spend occurred in October, reaching approximately $76K, primarily through Facebook and Instagram, generating substantial impressions.

Zoopla Property Group Limited

Zoopla is a key player with digital assets such as primelocation.com and the Zoopla home property search UK app.

• Audience Trends: Primelocation.com showed a decline in visits from 1.1M in July to under 900K in December. The monthly deduplicated audience, however, remained robust, driven by app users, exceeding 1.2M consistently.

• App Engagement: The app maintained a strong monthly active user base, consistently around 500K, underscoring its importance in Zoopla's digital strategy.

• Ad Spend & Channels: Significant monthly advertising pushes were observed in August and November, with spends exceeding $150K each, leveraging Facebook and Instagram for broad reach.

Joyalukkas Lifestyle Developers Pvt. Ltd.

Joyalukkas, known for its innovative approach, operates the website withjoy.com and the Joy Wedding Planner & Website app.

• Audience Trends: Withjoy.com saw a decline in visits from over 10M in July to around 6.5M in December, with a stable monthly deduplicated audience above 450K, emphasizing a dedicated web user base.

• App Engagement: The app's monthly active users remained steady, slightly decreasing to around 29K by December, suggesting stable engagement.

• Ad Spend & Channels: Monthly advertising efforts were modest, with peak spending in September at about $8K, primarily across Facebook and Instagram.

Conclusion

In Q4 2024, OnTheMarket, Zoopla, and Joyalukkas demonstrated distinct digital strategies that highlight the dynamic nature of the real estate market. Sensor Tower's comprehensive insights, including Web Insights, Pathmatics, and App Performance Insights, provide an unparalleled view into these brands' cross-platform performance, essential for understanding user behavior and market trends. These insights offer unique advantages for decision-makers seeking to navigate and capitalize on the evolving digital landscape.

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