Leading Software Brands in GB Q4 2024: A Sensor Tower Analysis

In the rapidly evolving software landscape, understanding audience trends across platforms is crucial. Sensor Tower's comprehensive data offers unparalleled insights into user behavior, enabling businesses to make informed decisions. This article explores the performance of leading software brands in Great Britain during Q4 2024, focusing on Microsoft 365, Google Search, and Google Workspace.

Microsoft 365 (Office 365)

Microsoft 365's digital ecosystem includes websites like forms.office.com, microsoft365.com, office.com, and apps like Microsoft Word, Microsoft Office, Microsoft OneDrive, and more.

• Audience Trends: The unique visits to office.com peaked in October at over 6.2M monthly, maintaining a stable trend through the quarter. Forms.office.com saw a decline from 11.2M in October to around 7.1M by December. The monthly deduplicated audience across platforms remained above 12M, highlighting the brand's strong multi-platform presence.

• App Engagement: Monthly active users for Microsoft Word reached over 1M in November, with a slight dip in December. Microsoft OneDrive's user base remained robust above 2.4M throughout Q4.

• Ad Spend & Channels: Microsoft increased its monthly advertising spend in September, peaking at over $199K. LinkedIn and Facebook were key channels, delivering significant impressions.

Google Search

Google Search's reach is vast, with websites like google.com and lens.google and apps like Google and Google Lens.

• Audience Trends: Google.com consistently attracted over 48M unique visitors monthly. Lens.google showed growth in unique visits, peaking in September with over 420K.

• App Engagement: The Google app maintained a stable monthly active user base above 18M. Google Lens saw a gradual decline in active users, ending December with just under 10K.

• Ad Spend & Channels: Monthly ad spend was moderate, with a noticeable spike in September, primarily on Facebook and Instagram.

Google Workspace (formerly G Suite)

Google Workspace's suite includes calendar.google.com, docs.google.com, and apps like Google Calendar and Google Docs.

• Audience Trends: Docs.google.com saw a peak in October with over 6.8M unique visits monthly. Calendar.google.com maintained visits above 3.8M in December, reflecting consistent user engagement.

• App Engagement: Google Calendar's monthly active user base remained stable, hovering around 6.4M. Google Docs saw a slight decline in December, ending with approximately 2.3M users.

• Ad Spend & Channels: Significant ad investments were made in November, with a peak monthly spend of over $722K across Facebook and Instagram.

Conclusion

The data from Sensor Tower underscores the dynamic nature of the software landscape in Great Britain. Microsoft 365, Google Search, and Google Workspace continue to dominate with robust web and app presence. Sensor Tower's unique cross-referencing capabilities provide critical insights into these trends, empowering brands to strategize effectively in a competitive market.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.