Leading Brands in Advertising & Marketing: Q4 2024 Analysis

Introduction

In the bustling world of Advertising & Marketing, certain brands stand out due to their impressive digital presence and audience reach. In the United States, Angi (formerly Angie's List), Fiverr International Limited, and Ibotta, Inc. have emerged as leaders in Q4 2024. This article delves into their performance, exploring data trends and insights provided by Sensor Tower's comprehensive datasets.

Angi (formerly Angie's List)

Angi's digital reach is anchored by its websites, angi.com and homeadvisor.com, along with the Angi: Find Local Home Services app.

• Audience Trends: From Q3 to Q4 2024, angi.com experienced a steady decrease in web visits, dropping from over 15M in July to approximately 9.5M in December. Homeadvisor.com also saw a decline, from 8.6M to about 4M visits. Monthly true audience figures for Angi decreased from over 4.3M in July to around 2.5M by December.

• App Engagement: The Angi app's monthly active users saw a downward trend, starting at 748K in July and falling to roughly 524K by December. This indicates a potential shift in user engagement away from mobile.

• Ad Spend & Channels: Angi's monthly advertising spend significantly reduced, with a peak of about $3.9M in July dropping to approximately $322K in December. OTT (Over-the-top media service) was the dominant channel, consistently delivering the highest impressions.

Fiverr International Limited

Fiverr's presence is bolstered by its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com maintained a robust visitor count, with visits ranging from 41M to 50M monthly. The monthly true audience remained stable at around 2.9M throughout Q4.

• App Engagement: The Fiverr app's monthly active users showed slight fluctuations, peaking at over 1.2M in October and stabilizing around 1.22M by December.

• Ad Spend & Channels: Fiverr's monthly ad spend peaked in October at approximately $3.7M, with YouTube being a key channel, consistently delivering high impressions.

Ibotta, Inc.

Ibotta's digital footprint is defined by its website, ibotta.com, and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: Ibotta.com saw fluctuating web traffic, with a peak of 7.5M visits in October and a dip to 5.4M in December. The monthly true audience slightly decreased from about 5.3M in August to 4.5M by December.

• App Engagement: The Ibotta app consistently engaged a substantial user base, with monthly active users peaking at over 5M in August before decreasing to roughly 4.35M in December.

• Ad Spend & Channels: Ibotta's monthly ad spend was relatively stable, with significant investments in LinkedIn during December, generating high impressions in the professional network space.

Conclusion

The data from Sensor Tower underscores the dynamic nature of the Advertising & Marketing landscape in Q4 2024. Angi, Fiverr, and Ibotta each demonstrated unique strengths and faced challenges across web and app platforms. Sensor Tower's unparalleled insights provide crucial understanding of cross-platform user behavior, enabling brands to make informed decisions in an ever-evolving digital market.

For further exploration of Sensor Tower's offerings, visit our Web Insights, App Performance Insights, and Pathmatics pages.