Leading Brands in US Advertising & Marketing: Q4 2024 Insights

Introduction

In the dynamic landscape of Q4 2024, the US Advertising & Marketing category witnessed significant shifts among its leading brands. With Sensor Tower's comprehensive analytics, we delve into the performance of top players like Ibotta, Inc., Angi (formerly Angie's List), and Fiverr International Limited. By leveraging Sensor Tower's unique cross-platform insights, we can observe trends across websites, apps, and advertising channels.

Ibotta, Inc.

Ibotta stands out with a robust digital presence, spearheaded by its ibotta.com website and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: Between Q3 and Q4 2024, ibotta.com saw fluctuating visits, peaking in October with over 3.4M visits. The monthly deduplicated audience remained stable above 4.5M, reflecting consistent engagement.

• App Engagement: The app's monthly active users declined gradually from around 1.8M in July to approximately 1.5M by December.

• Ad Spend & Channels: Ibotta's monthly advertising expenditure started at over $1.2M in August, decreasing to around $610K in December. OTT channels dominated, delivering significant monthly impressions throughout the period.

Angi (formerly Angie's List)

Angi's digital footprint includes angi.com, homeadvisor.com, and the Angi: Find Local Home Services app.

• Audience Trends: Both websites experienced a decline in visits, with angi.com dropping from over 10M visits in October to around 9M in December. The monthly deduplicated audience also saw a downward trajectory.

• App Engagement: The app's monthly active users decreased from about 370K in August to 190K by December, indicating a shift in user engagement.

• Ad Spend & Channels: Angi's monthly advertising spend reduced significantly, with OTT channels being the primary medium, dropping from over $3.9M in July to approximately $320K in December.

Fiverr International Limited

Fiverr's digital strategy is anchored by fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com maintained high visit numbers, culminating in December with over 52M visits. The monthly deduplicated audience consistently exceeded 2.6M.

• App Engagement: The app's monthly active users exhibited slight fluctuations, stabilizing around 180K by December.

• Ad Spend & Channels: Fiverr maintained robust monthly ad spending, peaking at over $4.3M in October, with YouTube and desktop display channels delivering the highest monthly impressions.

Conclusion

The Q4 2024 data from Sensor Tower underscores the dynamic nature of the Advertising & Marketing category in the US. Ibotta, Angi, and Fiverr each demonstrated unique strategies and trends across platforms. Sensor Tower's unparalleled insights into web, app, and advertising data provide crucial understanding of cross-platform user behavior, empowering brands to optimize their digital strategies effectively. For decision-makers, our consolidated data offers unique advantages in navigating and excelling in this ever-evolving market.

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