Leading Brands in the U.S. Energy & Utilities Sector: Q4 2024 Analysis

Introduction

As the energy and utilities sector continues to evolve, digital presence and user engagement have become crucial metrics for leading brands. In Q4 2024, Duke Energy, Florida Power & Light Company (FPL), and Commonwealth Edison Company (ComEd) stood out with significant user interactions across their websites and mobile applications. This article delves into their performance, leveraging comprehensive data provided by Sensor Tower, which uniquely cross-references web, app, and advertising insights.

Duke Energy

Duke Energy maintains a robust digital presence through its website, duke-energy.com, and the Duke Energy app.

• Audience Trends: From Q3 to Q4 2024, duke-energy.com saw a notable fluctuation in visits, peaking in September with over 14M visits and then stabilizing around 8M by December. The monthly true audience remained stable above 1.6M throughout the quarter.

• App Engagement: The app experienced a rise in monthly active users to over 800K in September before settling to around 660K by December, indicating consistent mobile engagement.

• Ad Spend & Channels: Duke Energy's monthly advertising spend increased significantly in November and December, surpassing $400K with impressions exceeding 49M. Facebook and YouTube were the primary channels, contributing to substantial visibility.

Florida Power & Light Company (FPL)

FPL's digital strategy includes fpl.com and the FPL app.

• Audience Trends: FPL's website visits peaked at over 4.2M in October, with a monthly true audience exceeding 600K. This reflects a strong web presence.

• App Engagement: The app's monthly active users surged to over 330K in November, showcasing robust mobile user interaction.

• Ad Spend & Channels: Despite a decline in monthly ad spend from July's peak of over $1.1M, December saw a resurgence to over $400K, with significant impressions on Facebook and Instagram.

Commonwealth Edison Company (ComEd)

ComEd's digital footprint is supported by comed.com and the ComEd app.

• Audience Trends: Website visits were highest in September at over 3.8M, with a monthly true audience stabilizing above 200K by December.

• App Engagement: The app maintained a consistent monthly active user base, hovering around 120K throughout the quarter.

• Ad Spend & Channels: ComEd's monthly ad spend peaked in December at over $150K, with OTT channels explained here driving significant impressions.

Conclusion

In Q4 2024, Duke Energy, FPL, and ComEd demonstrated strong digital engagement across platforms. Sensor Tower's unparalleled data insights, available through Web Insights, App Performance Insights, and Pathmatics, provide critical understanding of cross-platform user behavior, underscoring the importance of a cohesive digital strategy in the energy and utilities sector.

With Sensor Tower's comprehensive analytics, decision-makers gain a strategic edge, leveraging data-driven insights to optimize digital presence and maximize engagement in this dynamic industry. Explore our offerings to enhance your business strategy and achieve measurable growth.