Leading Brands in the Experiences & Events Category: Analyzing Q4 2024 Trends

In the dynamic world of events and experiences, several key players have emerged as leaders in the United States. This article delves into the performance of Ticketmaster, Eventbrite, and StubHub, analyzing trends from Q3 to Q4 2024. Sensor Tower's comprehensive datasets provide insights into each brand's web and app audiences, as well as advertising strategies.

Ticketmaster

Ticketmaster's digital presence is robust, with its website ticketmaster.com and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q3 to Q4 2024, ticketmaster.com saw a fluctuation in visits, peaking at over 312M in October before settling at approximately 267M in December. The monthly true audience remained above 40M throughout the quarter, with a notable decline in December.

• App Engagement: The app maintained a strong monthly active user base, with active users peaking at nearly 20M in October. However, December saw a decrease to about 17M.

• Ad Spend & Channels: Ticketmaster's monthly ad spend peaked in October at approximately $4M, with Facebook and Instagram being the primary channels. Impressions were highest in the same month, exceeding 479M.

Eventbrite

Eventbrite's offerings are accessible through eventbrite.com and the Eventbrite app.

• Audience Trends: Eventbrite's website traffic was relatively stable, with visits consistently around 100M. The monthly true audience slightly increased to over 20M by December.

• App Engagement: The Eventbrite app saw a steady monthly active user base, reaching about 6.6M in October, before stabilizing at 5.9M in December.

• Ad Spend & Channels: Monthly ad spend increased significantly in December to nearly $900K, with Instagram and TikTok driving the majority of impressions, which topped 100M.

StubHub

StubHub's platform includes stubhub.com and the StubHub: Event Tickets app.

• Audience Trends: Website visits showed a downward trend from over 121M in September to about 66M in December. The monthly true audience mirrored this decline, ending the quarter at approximately 11M.

• App Engagement: The app saw a decrease in monthly active users, from over 2.5M in August to around 1.6M in December.

• Ad Spend & Channels: StubHub's monthly ad spend grew significantly, reaching over $5.4M in December. Facebook and Instagram were the dominant channels, with impressions exceeding 645M.

Conclusion

The experiences and events category continues to thrive, with Ticketmaster, Eventbrite, and StubHub leading the charge. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide essential insights into these brands' cross-platform strategies. As these platforms evolve, understanding user behavior across web and app environments remains critical for success. Sensor Tower’s consolidated data offers unique advantages for decision-makers seeking to navigate this competitive landscape effectively.