Leading Brands in US Experiences & Events Category: Q4 2024 Analysis

In the dynamic world of experiences and events, certain brands have significantly impacted the US market through their websites and apps. This article delves into the performance and trends of three leading brands in Q4 2024: Ticketmaster, Eventbrite, and StubHub. Using Sensor Tower's comprehensive datasets, we explore audience trends, app engagement, and advertising strategies from Q3 to Q4 2024.

Ticketmaster

Ticketmaster's digital presence is robust, with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app playing pivotal roles.

• Audience Trends: The monthly deduplicated audience peaked in September with over 48M users but saw a decline to above 40M by December. The website consistently attracted more visitors than the app, with monthly unique visits reaching nearly 39M in October.

• App Engagement: The app's monthly active users increased steadily, reaching close to 9.8M in November before a slight dip in December.

• Ad Spend & Channels: Ticketmaster's monthly advertising spend peaked in October at over $4.2M, with significant impressions through Facebook and Instagram. OTT channels saw minimal activity, reflecting a strategic focus on social media platforms.

Eventbrite

Eventbrite's presence spans its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: The monthly deduplicated audience reached nearly 24M in October, with a stable mix of web and app users throughout the quarter. Unique web visits peaked at over 20M in October.

• App Engagement: The app showed growth, with monthly active users surpassing 3.2M in October before a slight decrease by December.

• Ad Spend & Channels: Eventbrite's monthly ad spend saw a notable increase in December, reaching over $1M, with Instagram and Pinterest being key channels for engagement.

StubHub

StubHub's digital footprint includes its website, stubhub.com, and the StubHub: Event Tickets app.

• Audience Trends: StubHub's monthly deduplicated audience experienced a decrease from over 16M in July to around 10.7M by December. Web users consistently outnumbered app users.

• App Engagement: The app's monthly active user base peaked in September at over 700K, followed by a decline in subsequent months.

• Ad Spend & Channels: December saw a surge in monthly ad spend to approximately $5.6M, with Facebook and Instagram being the dominant platforms.

Conclusion

The experiences and events category in the US remains dynamic, with Ticketmaster, Eventbrite, and StubHub leading the charge in Q4 2024. Through Sensor Tower's unparalleled data insights, we observe how these brands strategically navigate audience engagement across web and app platforms, supported by targeted advertising efforts. Sensor Tower's comprehensive datasets, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into cross-platform user behavior, essential for understanding market trends and strategies. These insights offer unique advantages for decision-makers aiming to optimize their digital strategies and investments.

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