Leading Food Delivery Services in the US: Q4 2024 Analysis

The food delivery service industry remains robust in the US, with key players like DoorDash, UberEATS, and Instacart at the forefront. In Q4 2024, these brands showcased remarkable engagement across their websites and apps. Sensor Tower's comprehensive data insights reveal these trends, highlighting the critical role of cross-platform analysis.

DoorDash for Customers

DoorDash's digital ecosystem, including doordash.com and order.online, alongside the DoorDash - Food Delivery app, exhibited robust monthly activity.

• Audience Trends: From Q3 to Q4 2024, doordash.com maintained a stable monthly audience above 16M unique visitors. Order.online experienced a steady increase, reaching over 8M unique visitors by December. The deduplicated monthly audience across platforms exceeded 56M.

• App Engagement: The DoorDash app saw a consistent rise in monthly active users, peaking over 40M in December, indicating a strong preference for mobile engagement.

• Ad Spend & Channels: DoorDash significantly increased its monthly advertising spend to approximately $23M in December, focusing on Facebook and TikTok, delivering substantial impressions.

UberEATS for Customers

UberEATS, accessible via ubereats.com and the Uber Eats: Food Delivery app, continues to capture significant market share.

• Audience Trends: The website's monthly unique visitors remained stable, hovering around 4.7M in December. The true monthly audience consistently surpassed 26M, driven by strong app engagement.

• App Engagement: Active users on the app showed resilience, stabilizing near 31M by the end of Q4.

• Ad Spend & Channels: UberEATS maintained a steady monthly ad spend of approximately $11.7M in December, leveraging Instagram and YouTube for broad reach.

Instacart for Customers

Instacart's presence, through instacart.com and the Instacart: Groceries & Food app, underscores its role in the grocery delivery niche.

• Audience Trends: Instacart.com saw slight fluctuations but maintained over 9.8M monthly unique visitors. The deduplicated monthly audience remained around 24M.

• App Engagement: The app's monthly active users were stable, consistently around 4M, indicating steady customer retention.

• Ad Spend & Channels: Instacart's monthly advertising surged to nearly $24.6M in December, predominantly on Facebook and OTT platforms, achieving extensive impressions.

Conclusion

The Q4 2024 data from Sensor Tower underscores the dynamic nature of the US food delivery service industry. DoorDash, UberEATS, and Instacart continue to leverage their digital platforms to capture and engage vast audiences. Sensor Tower's unparalleled datasets, integrating web and app analytics with advertising insights, provide critical visibility into cross-platform user behavior, enabling brands to refine their strategies effectively.

For further insights and data offerings, visit Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.