Top Food Delivery Brands in the U.S.: Q4 2024 Analysis

In the ever-evolving landscape of food delivery services in the United States, Q4 2024 saw significant activity among leading brands. This article delves into the performance and trends of three frontrunners: DoorDash for Customers, Instacart for Customers, and UberEATS for Customers. Drawing on comprehensive data from Sensor Tower, we explore their digital presence, app engagement, and advertising strategies.

DoorDash for Customers

DoorDash maintains a strong presence with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: From Q3 to Q4 2024, doordash.com experienced an upward trend in visits, peaking at over 249M in December. Unique visits remained stable around 16M. The monthly true audience consistently exceeded 54M, indicating a robust cross-platform presence.

• App Engagement: The DoorDash app saw a steady increase in monthly active users, reaching approximately 46M by December.

• Ad Spend & Channels: DoorDash's monthly advertising expenditure saw significant growth in December, surpassing $23M, with notable impressions across Facebook and OTT channels.

Instacart for Customers

Instacart's digital footprint includes its website, instacart.com, and the Instacart: Groceries & Food app.

• Audience Trends: Instacart.com saw fluctuations, with visits stabilizing around 132M in December. A monthly true audience of about 24M highlights significant engagement across both web and app platforms.

• App Engagement: The Instacart app maintained a stable monthly user base with active users hovering around 17M throughout the quarter.

• Ad Spend & Channels: December marked a peak in monthly ad spend, exceeding $24M, primarily driven by Facebook and Instagram channels, delivering substantial impressions.

UberEATS for Customers

UberEATS extends its reach via ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The website saw a rise in visits, reaching 75M in December, with a monthly true audience of over 26M, reflecting strong user engagement.

• App Engagement: The Uber Eats app witnessed a gradual increase in monthly active users, closing the quarter with around 23M.

• Ad Spend & Channels: UberEATS maintained a consistent monthly ad spend, with December figures near $11M, leveraging TikTok and Snapchat for high impressions.

Conclusion

Q4 2024 highlighted the competitive dynamics of the food delivery sector in the U.S. DoorDash, Instacart, and UberEATS each demonstrated unique strengths across digital platforms. Sensor Tower's unparalleled data offerings provide critical insights into these trends, helping brands navigate the complexities of cross-platform user behavior. Explore our Web Insights, App Performance Insights, and Pathmatics for comprehensive data solutions.

For more detailed insights, visit Sensor Tower.