Leading Brands in Generative AI: Q4 2024 Performance Analysis

Introduction

In Q4 2024, the Generative AI landscape in the United States witnessed significant activity among leading brands, including ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. These brands showcased impressive audience engagement across their websites and apps, supported by comprehensive data insights from Sensor Tower. By providing unparalleled cross-platform data, Sensor Tower enables a detailed understanding of user behavior across web and mobile platforms.

ChatGPT

ChatGPT continues to dominate the Generative AI category with a robust digital presence through its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: The monthly true audience for ChatGPT steadily increased from Q3 to Q4 2024, surpassing 73M by December. The website, chatgpt.com, experienced a significant rise in visits, climbing above 6.2B in December with unique visits exceeding 46M.

• App Engagement: Monthly active users for the ChatGPT app grew consistently, reaching over 40M by December, highlighting the growing preference for mobile interactions.

• Ad Spend & Channels: Advertising efforts were minimal, with a slight increase in monthly ad spend on Instagram in December, reaching approximately $925. Monthly impressions were highest on the X platform, with about 281K in November.

Adobe Acrobat & Document Cloud

Adobe Acrobat & Document Cloud maintained a strong presence through its website, acrobat.adobe.com, and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website saw stable visits, hovering around 75M in December with unique visits over 6.8M. Monthly true audience metrics remained robust, with web-only visitors consistently above 6M.

• App Engagement: The app maintained a strong monthly active user base, peaking at approximately 38M in December.

• Ad Spend & Channels: Adobe's monthly ad spend was substantial, peaking at over $12M in October, with significant impressions on Instagram and Facebook, showcasing a diverse channel strategy.

Google Gemini

Google Gemini's digital footprint is marked by its websites, gemini.google and gemini.google.com, along with the Google Gemini app.

• Audience Trends: Google Gemini's monthly true audience saw a substantial increase in Q4 2024, climbing to over 18M by December. Website visits on gemini.google.com rose significantly, reaching beyond 460M.

• App Engagement: The app's monthly active users surged to over 5.5M in December, reflecting a growing mobile engagement.

• Ad Spend & Channels: Monthly ad spend was notably high in December, exceeding $5M, with TikTok as a major channel, delivering significant impressions.

Conclusion

The Generative AI sector in the US witnessed dynamic growth and engagement in Q4 2024. Brands like ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini demonstrated strong audience engagement and strategic ad placements. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide invaluable insights into the cross-platform behaviors that define this evolving market landscape. These insights equip decision-makers with the knowledge to strategically navigate the competitive Generative AI market.