Leading Brands in Generative AI: Spotlight on Q4 2024

The generative AI landscape in the US is evolving rapidly, with leading brands like ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI showcasing significant growth and engagement. Sensor Tower's comprehensive data from Q3 to Q4 2024 highlights these trends, offering insights into cross-platform user behavior through our unparalleled Web Insights, App Performance Insights, and Pathmatics products.

ChatGPT

ChatGPT, known for its advanced conversational AI capabilities, has made a remarkable digital footprint with both its websites, chatgpt.com and openai.com, along with the ChatGPT app.

• Audience Trends: From Q3 to Q4 2024, chatgpt.com saw a steady increase in visits, reaching over 6.2B by December. Monthly unique visits surpassed 46M, indicating strong web engagement. Openai.com also experienced growth, with visits peaking at over 86M in December.

• App Engagement: The ChatGPT app's monthly active users rose to over 30M by December, reflecting a consistent upward trend in mobile engagement.

• Ad Spend & Channels: Notably, ChatGPT initiated advertising in December with a modest monthly spend on Instagram, resulting in over 20K impressions.

Adobe Acrobat & Document Cloud

Adobe's Acrobat & Document Cloud is a pivotal player in digital document solutions, solidified through its website, acrobat.adobe.com, and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: Web visits remained stable, averaging around 75M monthly from October to December. The true audience exceeded 44M, with a balanced distribution between web and app users.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 10M throughout Q4.

• Ad Spend & Channels: Adobe's advertising efforts peaked in October, with over $13M in monthly spending, primarily on OTT and desktop display channels, generating over 1.5B impressions.

Character.AI (Character Technologies Inc.)

Character.AI, renowned for its innovative AI-driven character interactions, has a robust digital ecosystem including its website, character.ai, and the Character AI: Chat, Talk, Text app.

• Audience Trends: Visits to character.ai increased to over 2.6B by December, with monthly unique visits around 3.9M. This indicates a strong web presence complemented by app engagement.

• App Engagement: The app saw a rise in monthly active users, reaching approximately 6M by the end of the year.

• Ad Spend & Channels: Character.AI's ad spend was highest in July, with over $1M in monthly spending, mainly on YouTube, generating significant impressions.

Conclusion

The generative AI sector continues to grow, with brands like ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI leading the charge. Sensor Tower's unique cross-referencing capabilities provide critical insights into these trends, enabling a deeper understanding of user behavior across web and app platforms. As we move into 2025, these insights will be indispensable for navigating the evolving digital landscape. Sensor Tower remains committed to equipping decision-makers with the data they need to drive strategic growth. For more information on how our insights can benefit your business, visit Sensor Tower.