Leading Health & Wellness Brands in the US: Q4 2024 Analysis

Introduction

In the competitive landscape of Health & Wellness, leading brands like Mayo Clinic, Walgreens, and CVS have demonstrated remarkable digital presence. This article delves into the performance and trends of these brands from Q3 to Q4 2024, highlighting their monthly deduplicated audience across websites and apps. Sensor Tower's comprehensive data, powered by Web Insights, Pathmatics, and App Performance Insights, offers unparalleled insights into cross-platform user behavior.

Mayo Clinic

Mayo Clinic's digital footprint spans multiple websites, including mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and mayoclinicproceedings.org, alongside the Mayo Clinic app.

• Audience Trends:

  • mayo.edu experienced a decline in monthly visits from 3.8M in October to 3M in December.

  • mayoclinic.org maintained stability with monthly visits around 111M.

  • mayoclinichealthsystem.org showed fluctuations, peaking at 1.8M visits in December.

  • mayoclinicproceedings.org saw a spike in November, reaching 764K visits.

• App Engagement: The Mayo Clinic app maintained around 35K monthly active users, indicating stable engagement.

• Ad Spend & Channels: Monthly ad spending varied, with a peak at $1.1M in November. Facebook and OTT (Over-the-top media service) were primary channels, delivering significant impressions.

Walgreens

Walgreens' online presence is anchored by walgreens.com and the Walgreens app.

• Audience Trends:

  • Visits to walgreens.com surged to over 233M in December, reflecting strong online engagement.

  • The monthly deduplicated audience remained robust, exceeding 31M.

• App Engagement: The app saw a notable increase in monthly active users, surpassing 3.7M in December.

• Ad Spend & Channels: Monthly ad expenditures peaked at $11.9M in December, with significant investments in Instagram and OTT channels.

CVS

CVS’s digital ecosystem includes cvs.com and the CVS Health app.

• Audience Trends:

  • cvs.com saw an increase in monthly visits, reaching 163M in December.

  • The monthly deduplicated audience was stable, with 28M users.

• App Engagement: The CVS Health app maintained a strong monthly active user base, with active users around 3.8M by December.

• Ad Spend & Channels: CVS's monthly ad spend reached over $7.6M in December, focusing on TikTok and Pinterest for broader reach.

Conclusion

Mayo Clinic, Walgreens, and CVS have effectively leveraged digital platforms to maintain and grow their audience in the Health & Wellness sector. With Sensor Tower’s unique cross-referencing capabilities, these brands can gain critical insights into user behavior across web and app platforms, ensuring continued success in a competitive market. For decision-makers, Sensor Tower's consolidated data offers a strategic advantage that is essential for informed decision-making.