Leading Brands in Investing & Financial Management: Q4 2024 Insights

In the dynamic world of investing and financial management, several brands have emerged as leaders in the United States. In Q4 2024, Coinbase, Fidelity, and Robinhood Markets, Inc. stood out with significant audience engagement across their websites and apps. Sensor Tower's comprehensive data provides unique insights into these brands' cross-platform performance, highlighting trends from Q3 to Q4 2024.

Coinbase, Inc.

Coinbase's digital presence is anchored by its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: From Q3 to Q4 2024, coinbase.com saw a dramatic increase in visits, peaking at over 145M in November and December. The monthly true audience exceeded 20M during these months, showing a significant spike compared to previous months.

• App Engagement: The app's monthly active user base surged from approximately 10M in October to over 16M by December, indicating robust mobile engagement.

• Ad Spend & Channels: Coinbase's monthly advertising spend fluctuated, with a notable increase in December to over $3M, driven by channels like YouTube and Reddit, which delivered substantial impressions.

Fidelity

Fidelity's digital ecosystem includes the fidelity.com website and the Fidelity Investments app.

• Audience Trends: Fidelity.com maintained a stable and high level of engagement, with visits rising to over 200M in December. The monthly true audience remained consistently above 14M throughout Q4.

• App Engagement: The app's monthly active users grew steadily, reaching nearly 10M by December, reflecting a strong preference for mobile interactions.

• Ad Spend & Channels: Fidelity's monthly ad spend peaked at around $9.8M in December, with Instagram and OTT channels delivering significant impressions.

Robinhood Markets, Inc.

Robinhood's offerings include the robinhood.com website and the Robinhood: Trade BTC, SOL, ETH app.

• Audience Trends: Visits to robinhood.com increased in Q4, surpassing 52M in December. The monthly true audience was consistently near 9M, with a noticeable rise in November.

• App Engagement: The app maintained a strong monthly active user base, with numbers exceeding 21M in November before slightly dropping in December.

• Ad Spend & Channels: Robinhood's monthly ad expenditure reached over $23M in December, with YouTube and X channels contributing to a significant portion of impressions.

Conclusion

Q4 2024 saw Coinbase, Fidelity, and Robinhood solidifying their positions as leading brands in the investing and financial management category. Thanks to Sensor Tower's unparalleled data capabilities, we can observe detailed cross-platform user behaviors and advertising strategies. These insights are invaluable for understanding market dynamics and audience engagement in this competitive landscape. Sensor Tower's data offers unique advantages for decision-makers seeking to navigate and thrive in this sector.