Leading Brands in US Jobs & Careers Category Q4 2024

In the dynamic landscape of jobs and careers, three brands have stood out in Q4 2024 for their impressive digital presence across websites and apps: Indeed, ZipRecruiter, and Glassdoor. This article delves into their performance trends from Q3 to Q4 2024, leveraging Sensor Tower's comprehensive data.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q3 to Q4 2024, indeed.com experienced a gradual decline in unique visits, starting from over 58M in July to around 47M in December. The monthly deduplicated audience remained stable at just over 61M by the end of December.

• App Engagement: The Indeed Job Search app maintained a consistent monthly active user base, slightly above 15M throughout the quarter.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in September at nearly $19M, primarily through OTT and social media channels like Facebook and Instagram, generating significant impressions. The spend decreased towards December to around $11M.

ZipRecruiter

ZipRecruiter showcases its presence through ziprecruiter.com and the ZipRecruiter Job Search app.

• Audience Trends: The unique visits to ziprecruiter.com were relatively stable, hovering around 7.7M by December. The true monthly audience, including app users, was approximately 8.8M at the end of Q4.

• App Engagement: The app's monthly active users showed a slight decline from 2.2M in October to about 2.1M in December.

• Ad Spend & Channels: ZipRecruiter’s monthly advertising spend was variable, with a notable increase in December to approximately $1.3M, focusing on platforms like YouTube and OTT.

Glassdoor

Glassdoor's digital footprint includes glassdoor.com and the Glassdoor | Jobs & Community app.

• Audience Trends: Unique visits to glassdoor.com were stable, around 5.6M by December. The overall monthly audience, including app users, was approximately 6.2M.

• App Engagement: The app maintained a steady monthly active user base, with around 400K by the end of Q4.

• Ad Spend & Channels: Monthly advertising expenditure peaked in October at about $0.5M, with significant impressions from Instagram and Facebook.

Conclusion

The Jobs & Careers category in the US remains competitive, with Indeed, ZipRecruiter, and Glassdoor leading through strategic digital engagement across web and app platforms. Sensor Tower’s unique data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these cross-platform user behaviors, offering unparalleled visibility into the market dynamics. This empowers decision-makers with the data-driven knowledge required to navigate and excel in this competitive landscape.

For more information on how Sensor Tower’s insights can enhance your strategic initiatives, visit our website.