Leading Brands in the US News & Magazines Category: Q4 2024 Performance

In the competitive landscape of the US News & Magazines category, three brands distinguished themselves in Q4 2024: CNN, USA Today, and NBC Nightly News. Leveraging Sensor Tower's comprehensive analytics, we delve into these brands' performance across web and app platforms, highlighting audience trends, app engagement, and advertising strategies.

CNN

CNN is a leading name in news, known for its global coverage and digital innovation. Its digital presence, through cnn.com and the CNN: Live & Breaking News app, remains robust.

• Audience Trends: In Q4 2024, cnn.com experienced fluctuations, with unique visits peaking in November at over 94M. The monthly deduplicated audience showed stability, maintaining above 75M.

• App Engagement: The app's monthly active users varied, reaching a high of over 2M in November before a decline in December.

• Ad Spend & Channels: CNN's monthly advertising expenditure decreased steadily over the quarter, with Facebook and OTT channels yielding significant impressions.

USA Today

USA Today is a prominent news organization, celebrated for its broad national coverage and innovative digital approach. Its digital footprint is defined by usatoday.com and the USA TODAY: US & Breaking News app.

• Audience Trends: The website saw a substantial increase in unique visits in December, surpassing 83M. The monthly deduplicated audience also rose, reaching over 81M.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 150K throughout the quarter.

• Ad Spend & Channels: Advertising spend was consistent, focusing on Instagram and X platforms, delivering millions of impressions.

NBC Nightly News

NBC Nightly News is renowned for its authoritative reporting and digital reach. It leverages nbcnews.com and the NBC News: Breaking News & Live app to engage its audience.

• Audience Trends: Unique visits spiked in November at over 80M, with a monthly deduplicated audience consistently above 60M.

• App Engagement: The app's user engagement was steady, with monthly active users exceeding 300K.

• Ad Spend & Channels: Primarily utilizing OTT channels, NBC Nightly News maintained a modest monthly advertising budget with focused impressions.

Conclusion

The Q4 2024 data from Sensor Tower highlights the dynamic landscape of the News & Magazines category in the US. Each brand demonstrated unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends, empowering brands to optimize their strategies effectively.

For more detailed insights, visit Web Insights, App Performance Insights, and Pathmatics.