Leading Pet Supply Brands in Q4 2024: Chewy, Petco, and PetSmart

In the ever-evolving pet supplies market, three brands have emerged as frontrunners in the US for Q4 2024: Chewy, Inc., Petco, and PetSmart. Leveraging Sensor Tower's comprehensive data insights, we explore each brand’s performance, highlighting key trends and audience behaviors across their websites and apps.

Chewy, Inc.

Chewy's digital footprint is robust, showcased through its website, chewy.com, and its app, Chewy - Pet Care & Pharmacy.

• Audience Trends: From Q3 to Q4 2024, chewy.com experienced a fluctuation in unique visits, stabilizing above 26M by December. The monthly deduplicated audience remained consistent, hovering around 32M. Interestingly, the website consistently attracted more visitors than the app, with a significant number of users engaging across both platforms.

• App Engagement: The app maintained a steady monthly active user base, slightly increasing to just under 1M by December, indicating stable mobile engagement.

• Ad Spend & Channels: Chewy's monthly advertising spend peaked in October at over $34M, with a notable presence on Facebook and OTT platforms, garnering billions of impressions across channels.

Petco

Petco's online presence is marked by its website, petco.com, and the app, Petco: The Pet Parents Partner.

• Audience Trends: Petco.com saw a rise in unique visits from 7.7M in October to over 8.3M in December. The monthly deduplicated audience increased to approximately 9.3M, reflecting a growing interest in both web and app platforms.

• App Engagement: The app's monthly active users remained stable, slightly above 340K, signaling consistent user engagement on mobile.

• Ad Spend & Channels: Petco's monthly advertising expenditure saw a peak in October, reaching nearly $10M, with significant investments in Facebook and YouTube, leading to substantial impressions.

PetSmart

PetSmart's digital strategy includes its website, petsmart.com, and the PetSmart app.

• Audience Trends: Petsmart.com experienced an increase in unique visits, reaching approximately 8.5M by December. The monthly deduplicated audience grew to over 9.3M, with web usage surpassing app engagement.

• App Engagement: The app's monthly active users rose to over 500K by December, showcasing a steady rise in mobile interaction.

• Ad Spend & Channels: PetSmart's monthly advertising spend was highest in July at over $7M, with a notable presence on Instagram and YouTube, generating extensive impressions.

Conclusion

Chewy, Petco, and PetSmart have each carved out significant digital presences in the pet supplies sector. Sensor Tower's unique data insights reveal the nuanced strategies of these brands, highlighting their cross-platform engagement and advertising dynamics. With Sensor Tower's unparalleled data offerings, businesses can gain critical insights into cross-platform user behavior, enhancing their strategic planning and execution. Explore more with Sensor Tower's products and services.