Leading Pet Supply Brands in the U.S. for Q4 2024: A Sensor Tower Analysis

Introduction

In the fiercely competitive pet supplies market, brands like Chewy, Inc., Petco, and PetSmart continue to dominate the U.S. landscape with their extensive digital presence. This article provides a detailed analysis of these leading brands' performance from Q3 to Q4 2024, highlighting trends across their websites and apps. Sensor Tower's comprehensive data offers unparalleled insights into cross-platform user behavior, delivering a detailed look at audience trends, app engagement, and advertising strategies.

Chewy, Inc.

Chewy, Inc. showcases a robust digital footprint through its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: From Q3 to Q4 2024, chewy.com maintained a stable visitor count, consistently attracting over 260M visits monthly. Monthly true audience numbers hovered above 32M, with a slight dip in October, followed by a recovery in December.

• App Engagement: The app saw a notable increase in monthly active users, peaking at around 9M in October, indicating growing mobile engagement.

• Ad Spend & Channels: Chewy's monthly advertising spend peaked in October at over $34M, primarily leveraging Facebook and OTT channels, which delivered substantial impressions.

Petco

Petco's digital strategy is evident through its website, petco.com, and the Petco: The Pet Parents Partner app.

• Audience Trends: Visits to petco.com surged in Q4, reaching nearly 85M monthly in December. Monthly true audience numbers also climbed, stabilizing above 9M by the end of the year.

• App Engagement: The app's monthly active user base grew significantly, reaching close to 2M in November, reflecting the brand's mobile appeal.

• Ad Spend & Channels: Petco's monthly ad expenditure peaked in October at approximately $9.8M, with Facebook being the dominant channel, achieving the highest impressions.

PetSmart

PetSmart's online presence is marked by its website, petsmart.com, and the PetSmart app.

• Audience Trends: The petsmart.com website saw a steady increase in visits, reaching over 84M monthly in December. The monthly true audience remained strong, consistently above 9M throughout Q4.

• App Engagement: The app experienced growth in monthly active users, peaking at over 1.5M in December, showcasing increased mobile interaction.

• Ad Spend & Channels: PetSmart's monthly ad spend was highest in July at over $7M, with significant investments in YouTube and OTT channels, generating substantial impressions.

Conclusion

In Q4 2024, Chewy, Inc., Petco, and PetSmart demonstrated strong digital performances, each leveraging unique strategies to engage their audiences. Sensor Tower's comprehensive data provides critical insights into cross-platform user behavior, empowering decision-makers to remain at the forefront of the pet supplies market. For more information on leveraging these insights, explore Sensor Tower's products and services.