Leading Brands in U.S. Transportation: Q4 2024 Insights

The transportation category in the United States continues to be dominated by some of the most innovative brands. In Q4 2024, Google Maps, Ride with Uber, and Waze emerged as leaders, each exhibiting unique trends across their websites and apps. Sensor Tower's comprehensive data reveals insightful patterns and behaviors among these transportation giants.

Google Maps

Audience Trends

Google Maps, accessible via maps.google.com and the Google Maps app, maintained a stable monthly true audience of over 213M throughout Q4 2024. The app dominated with more than 212M app-only visitors, while the website attracted a smaller audience, showing a web-only visitor count peaking at around 100K in October.

• Visits & Engagement: Website visits dropped from 1.2M in October to about 1.1M in December, with an average of 10-13 visits per unique visitor.

• App Engagement: Monthly active users of the app remained stable, exceeding 213M by December.

• Ad Spend & Channels: Minimal monthly ad spending was observed, with a brief spike on Facebook in August.

Ride with Uber

Audience Trends

Uber, through uber.com and the Uber app, showed a consistent monthly true audience of around 45M. The app-only visitors exceeded 40M, while web-only visitors remained around 2.8M.

• Visits & Engagement: Website visits saw fluctuations, peaking at nearly 36M in December. Unique visits hovered around 5M monthly.

• App Engagement: The app's monthly active users grew to over 42M by December, indicating robust mobile engagement.

• Ad Spend & Channels: Uber's monthly ad spend increased significantly, peaking at over $10M in December, with TikTok and Facebook as leading channels.

Waze

Audience Trends

Waze, available at waze.com and the Waze app, maintained a monthly true audience of approximately 33M. The app-only audience consistently surpassed 32M, while the web-only audience was around 500K.

• Visits & Engagement: Website visits decreased slightly, ending the quarter at about 3.7M in December. Unique visits averaged 700K monthly.

• App Engagement: Monthly active users of the app increased to nearly 33M by the end of December.

• Ad Spend & Channels: Waze's monthly ad spend showed periodic increases, focusing on Facebook and Instagram, with total December spend nearing $57K.

Conclusion

The Q4 2024 data from Sensor Tower underscores the pivotal role of cross-platform insights in understanding transportation brand performances. With offerings like Web Insights and Pathmatics, Sensor Tower remains unmatched in delivering comprehensive data pivotal for strategic decision-making in the transportation sector.

For businesses and analysts looking to deepen their understanding of cross-platform dynamics, Sensor Tower provides unparalleled insights into user behavior across both web and app platforms.