Leading Brands in Web Development: A Q4 2024 Overview

In the competitive landscape of web development, three brands have emerged as leaders in the United States during Q4 2024. Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. have demonstrated significant trends in their digital presence. This article delves into their performance, highlighting data from Q3 to Q4 2024. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide the backbone for this analysis.

Shopify Inc.

Shopify’s digital ecosystem includes multiple platforms: myshopify.com, shopify.com, and shop.app, along with the apps Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends: Shopify experienced a notable increase in monthly audience across its platforms by December 2024. The monthly true audience for shop.app exceeded 60M, significantly higher than previous months. The web platforms, myshopify.com and shopify.com, also saw a rise, with unique monthly visits peaking at over 34M for shopify.com.

• App Engagement: The Shop: All your favorite brands app demonstrated robust growth, reaching about 39M monthly active users in December, while Shopify - Your Ecommerce Store maintained stability around 1.6M monthly active users.

• Ad Spend & Channels: Shopify's monthly advertising spend peaked in December, surpassing $20M, with significant impressions on Facebook and Instagram, indicating a strong push in social media channels.

Wix.com, Inc.

Wix’s presence is anchored by its website, wix.com, and the Wix - Website Builder app.

• Audience Trends: Despite a dip in visits during Q3, wix.com rebounded in December, with monthly visits reaching nearly 200M. The monthly true audience remained steady, with web-only visitors dominating.

• App Engagement: The Wix - Website Builder app's monthly active users slightly declined to just over 1M by December, suggesting a shift in user preference towards web interactions.

• Ad Spend & Channels: Wix’s monthly ad spend saw fluctuations, with a December increase to over $10M, primarily leveraging YouTube and Instagram for impressions.

SquareSpace, Inc.

SquareSpace’s platforms include acuityscheduling.com and squarespace.com, along with the apps Acuity Scheduling and Squarespace: Run your business.

• Audience Trends: Acuityscheduling.com showed a consistent increase in monthly visits, reaching over 22M by December. Squarespace.com also experienced growth in unique monthly visits, peaking at 700K in December.

• App Engagement: The Acuity Scheduling app remained stable, with around 220K monthly active users, while Squarespace: Run your business saw a slight increase to 25K monthly active users.

• Ad Spend & Channels: SquareSpace's monthly ad spend decreased to about $3M in December, with a focus on desktop video and Instagram channels.

Conclusion

The web development category's leading brands have shown diverse trends in monthly audience engagement and advertising strategies. Shopify, Wix, and SquareSpace continue to innovate and adapt, leveraging both web and app platforms to expand their reach. Sensor Tower's unparalleled data insights have been crucial in understanding these dynamics, providing a comprehensive view of cross-platform user behavior. For more information on these insights, explore our Web Insights, Pathmatics, and App Performance Insights.