Leading Brands in US Web Development: Q4 2024 Insights

Introduction

In the rapidly evolving web development landscape, understanding brand performance across platforms is crucial. In Q4 2024, Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. emerged as leading brands with significant monthly deduplicated audiences across their websites and apps. Using Sensor Tower's comprehensive Web Insights, App Performance Insights, and Pathmatics, we delve into the trends shaping these brands.

Shopify Inc.

Shopify's digital presence is anchored by its websites, myshopify.com and shopify.com, along with its apps, Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends: In Q4 2024, myshopify.com saw a surge in unique visits, peaking in November at over 11M. Shopify.com also experienced growth, with December visits exceeding 14M. The monthly deduplicated audience across both platforms remained robust, surpassing 50M in December.

• App Engagement: The Shop app saw a steady increase in monthly active users, reaching approximately 14M by December. The Shopify app maintained stability around 900K monthly active users throughout Q4.

• Ad Spend & Channels: Shopify's monthly advertising spend peaked in December at nearly $19M, with significant impressions driven by Instagram and YouTube channels.

Wix.com, Inc.

Wix's offerings include its main website, wix.com, and the Wix - Website Builder app.

• Audience Trends: Wix.com maintained a strong web presence, with unique visits consistently above 3.7M in Q4. The monthly deduplicated audience remained steady, hovering around 4.1M by December.

• App Engagement: The Wix app showed stable engagement, with monthly active users slightly above 670K throughout the quarter.

• Ad Spend & Channels: Wix's monthly ad spend in December reached over $10M, with YouTube being the primary channel for impressions.

SquareSpace, Inc.

SquareSpace's digital assets include acuityscheduling.com and squarespace.com, along with the Acuity Scheduling and Squarespace: Run your business apps.

• Audience Trends: Acuity Scheduling saw unique visits rise to nearly 1.9M in December, while Squarespace.com maintained a consistent audience with unique visits around 740K.

• App Engagement: The Acuity Scheduling app had stable monthly active users, averaging 120K in Q4. The Squarespace app remained modest, with users slightly under 10K monthly.

• Ad Spend & Channels: SquareSpace's monthly ad expenditure decreased to approximately $3M in December, with significant impressions from Instagram and YouTube.

Conclusion

In Q4 2024, Shopify, Wix, and SquareSpace demonstrated strong digital presences with significant monthly deduplicated audiences across web and app platforms. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these brands' performance, highlighting trends essential for strategic decision-making in the web development sector. By leveraging Sensor Tower's data, decision-makers can access critical insights to drive growth and optimize their strategies effectively.