Leading Brands in Australia’s Coupons & Rebates Category: Q1 2025 Analysis

The Coupons & Rebates category continues to thrive in Australia, with brands like Cashrewards (Shopgo), Groupon, and UNiDAYS leading the way. In this article, we explore each brand's performance across their websites and apps from Q4 2024 to Q1 2025. Using Sensor Tower's comprehensive data, we provide insights into monthly audience trends, app engagement, and advertising strategies.

Cashrewards (Shopgo)

Cashrewards has maintained a strong presence with its website, cashrewards.com.au, and the Cashrewards: Cashback Rewards app.

• Audience Trends: The website saw a peak in visits in November 2024, exceeding 3.5M. However, visits stabilized around 1.6M to 1.7M in Q1 2025. The monthly deduplicated audience remained above 400K throughout the quarter, with web users slightly outnumbering app users.

• App Engagement: The app's monthly active users hovered around 125K, showing stability with minor fluctuations.

• Ad Spend & Channels: Monthly advertising spend decreased significantly after a November peak of over $57K, with major channels being Facebook and Instagram. Total impressions also dropped from 12M in November to around 3M in March 2025.

Groupon

Groupon’s digital footprint is evident with its website, groupon.com, and the Groupon - Local Deals Near Me app.

• Audience Trends: Groupon's website visits peaked in December 2024, surpassing 2.2M, but dropped to 800K by March 2025. The monthly deduplicated audience saw a peak in January 2025 at over 420K.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 90K.

• Ad Spend & Channels: Groupon’s monthly ad spend had a notable peak in December 2024 at over $35K, primarily through Facebook, with impressions reaching 7.7M.

UNiDAYS

UNiDAYS caters to students with its website, myunidays.com, and the UNiDAYS: Student Discount App.

• Audience Trends: Visits to the website increased significantly in February 2025, reaching over 260K. The monthly deduplicated audience grew from around 85K in January to over 110K in February.

• App Engagement: The app saw an increase in monthly active users, peaking at over 64K in February 2025.

• Ad Spend & Channels: UNiDAYS' monthly ad spend peaked at over $50K in February, with Snapchat being a major channel, generating impressions exceeding 13M.

Conclusion

The Coupons & Rebates category in Australia shows dynamic trends, with each brand exhibiting unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings provide critical insights into these trends, helping brands strategize effectively. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics products.