Leading Brands in Australia’s Coupons & Rebates Category - Q1 2025

As the digital landscape continues to evolve, the Coupons & Rebates category in Australia has witnessed significant activity. In Q1 2025, several leading brands stood out, each employing unique strategies and performances. This article explores the trends and insights for Cashrewards (Shopgo), Groupon, and UNiDAYS, supported by Sensor Tower's comprehensive data offerings.

Cashrewards (Shopgo)

Cashrewards, accessible via cashrewards.com.au and the Cashrewards: Cashback Rewards app, maintained a strong presence in the Coupons & Rebates category.

• Audience Trends: From Q4 2024 to Q1 2025, the website experienced fluctuations, peaking in November with over 4.5M visits before stabilizing around 2.4M in March. The monthly true audience remained consistently above 450K throughout Q1 2025.

• App Engagement: The app saw a peak in monthly active users in December with over 310K, followed by a slight decline to approximately 254K by March.

• Ad Spend & Channels: Monthly ad expenditure varied, with a notable spike in November exceeding $57K, primarily through Facebook, Instagram, and TikTok. Impressions followed a similar trend, reaching over 12M in November.

Groupon

Groupon, available at groupon.com and the Groupon - Local Deals Near Me app, showed dynamic engagement in the market.

• Audience Trends: The website visits peaked in December at nearly 3M, with a consistent monthly true audience of around 300K by March, showing a steady web preference.

• App Engagement: App monthly active users reached a high in January with 167K, before declining to approximately 114K in March.

• Ad Spend & Channels: Groupon's monthly ad spend was most significant in December, exceeding $35K, with Facebook being the dominant channel, contributing to over 7.7M impressions.

UNiDAYS

UNiDAYS, featured on myunidays.com and the UNiDAYS: Student Discount App, targeted the student demographic effectively.

• Audience Trends: The website saw a steady increase in visits, reaching over 630K in February. Monthly true audience numbers peaked in the same month at around 117K.

• App Engagement: The app's monthly active users grew steadily, peaking at about 67K in March, indicating strong mobile engagement.

• Ad Spend & Channels: UNiDAYS recorded the highest monthly ad spend in October at nearly $50K, with Snapchat being a significant channel, delivering over 24M impressions.

Conclusion

The Coupons & Rebates category in Australia demonstrates diverse strategies and user engagement across platforms. Sensor Tower's data, including Web Insights, Pathmatics, and App Performance Insights, provides unparalleled insights into these trends, showcasing the power of cross-referencing web, app, and advertising data. As brands continue to adapt, understanding these patterns will be crucial for future success.

For more detailed insights, explore the Web Insights offering, Pathmatics, and App Performance Insights on Sensor Tower.