Leading Dining & Restaurant Brands in Australia: Q1 2025 Insights

Introduction

In the competitive Dining & Restaurants sector in Australia, brands like McDonald's, Domino's Pizza, and KFC have maintained a formidable digital presence. Analyzing data from Q4 2024 to Q1 2025, provided by Sensor Tower, reveals the trends and performance metrics that underscore their success across websites and apps. Sensor Tower's unparalleled insights provide a comprehensive understanding of cross-platform user behavior, highlighting the dynamic interplay between web and app engagement.

McDonald's

McDonald's digital strategy thrives through its website, mcdonalds.com, and the McDonald's app.

• Audience Trends: The website maintained a steady visitation rate, with unique visits hovering around 400K monthly. Monthly true audience figures remained stable, averaging above 3.5M across Q1 2025, with a notable rebound in March.

• App Engagement: The McDonald's app saw monthly active users decline slightly from October's 3.9M to a low in February, before rising again in March.

• Ad Spend & Channels: Monthly advertising expenditure peaked in January, with over $2.3M spent and impressions exceeding 500M. Instagram and Facebook were leading channels, delivering substantial impressions.

Domino's Pizza

Domino's Pizza capitalizes on its website, dominos.com, and the Domino's Pizza - Food Delivery app.

• Audience Trends: The website saw a consistent flow of unique visitors, with peaks in December. Monthly true audience figures remained above 1.4M throughout Q1 2025.

• App Engagement: The app's monthly active user base showed a decline from Q4 2024, reaching its lowest in February before rebounding in March.

• Ad Spend & Channels: Monthly ad spending decreased significantly in Q1 2025 compared to Q4 2024, focusing heavily on YouTube and Facebook for impressions.

KFC

KFC's digital ecosystem includes kfc.com and the KFC app.

• Audience Trends: The website's unique visits were stable, with a slight increase in March. Monthly true audience figures remained strong, consistently above 1.8M.

• App Engagement: The KFC app maintained a monthly active user count around 1.8M, showing resilience through the quarter.

• Ad Spend & Channels: KFC's advertising strategy was aggressive, with January's monthly spend exceeding $3.5M. YouTube and Instagram were key platforms for reaching audiences.

Conclusion

These leading brands demonstrate the importance of a balanced digital strategy, effectively leveraging both web and app platforms. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into cross-platform dynamics, informing strategic decisions in the competitive Dining & Restaurants category. For decision-makers, Sensor Tower offers unique advantages in navigating and excelling in this vibrant market.