Leading Food & Dining Services Brands in Australia: Q1 2025 Analysis

Introduction

As the digital landscape continues to evolve, the Food & Dining Services category in Australia has seen significant shifts in consumer engagement across websites and apps. In this article, we explore the performance and trends of three leading brands: UberEATS, McDonald's, and DoorDash, from Q4 2024 to Q1 2025, using comprehensive data provided by Sensor Tower.

UberEATS: Delivering Growth

UberEATS maintains a strong digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website experienced a significant spike in December 2024, with monthly visits reaching over 10M. This was followed by a decline but remained stable at around 8.6M by March 2025. The monthly true audience hovered above 4M, with a notable increase in web-only visitors in March.

• App Engagement: The app's monthly active users saw a slight decline from October's 3.7M to March's 3.5M. The app continues to be a dominant platform for UberEATS, capturing a larger audience compared to the website.

• Ad Spend & Channels: Monthly ad spend decreased in December, with TikTok and YouTube being the primary channels. March saw a resurgence in spending, reaching close to $870K, with significant monthly impressions across TikTok and YouTube.

McDonald's: Consistency in Engagement

McDonald's digital strategy includes its website, mcdonalds.com, and the McDonald's app.

• Audience Trends: The website maintained stable monthly visits, peaking in December with over 4.2M. The monthly true audience remained above 3.3M, with a consistent app-only user base.

• App Engagement: The app saw a decrease in monthly active users from October's 3.9M to March's 3.5M, yet it remains a crucial part of McDonald's digital ecosystem.

• Ad Spend & Channels: Monthly ad spending increased significantly in January, reaching over $2.3M, with Instagram and YouTube as dominant channels. Monthly impressions peaked in March at over 500M.

DoorDash: Navigating the Digital Terrain

DoorDash's online presence is represented by doordash.com and order.online, along with the DoorDash - Food Delivery app.

• Audience Trends: The website visits showed a notable rise in March, exceeding 7M. The monthly true audience grew to over 2.1M, with an increase in web-only visitors.

• App Engagement: The app's monthly active users remained steady, with March figures around 1.8M, illustrating stable engagement.

• Ad Spend & Channels: DoorDash increased its monthly ad spend in March to over $880K, with a focus on TikTok and Facebook, achieving substantial monthly impressions.

Conclusion

The Food & Dining Services category in Australia showcases dynamic audience trends across leading brands. UberEATS, McDonald's, and DoorDash have effectively leveraged their digital platforms to maintain strong user engagement. Sensor Tower's data provides unparalleled insights, enabling detailed cross-platform analysis essential for understanding user behavior and optimizing digital strategies. By utilizing Sensor Tower's comprehensive data, decision-makers can gain a competitive edge in the ever-evolving digital marketplace.