Leading Food Delivery Brands in Australia: Q1 2025 Performance Overview

As the food delivery market continues to grow in Australia, several key players have emerged as leaders. In this article, we delve into the performance of UberEATS, DoorDash, and HelloFresh, spotlighting their digital presence and advertising strategies from Q4 2024 to Q1 2025. Sensor Tower's comprehensive data, including web insights, app performance, and monthly ad spend, provides a unique perspective on these brands' cross-platform dynamics.

UberEATS for Customers

UberEATS maintains a significant digital footprint with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website saw a notable increase in visits in December 2024, peaking at over 8M visits. The monthly deduplicated audience remained stable, hovering above 3M throughout the quarter.

• App Engagement: The app maintained a strong monthly active user base with active users consistently around 2M.

• Ad Spend & Channels: UberEATS' monthly advertising spend was highest in October 2024, exceeding $1M, with TikTok as a dominant channel delivering substantial impressions.

DoorDash For Customers

DoorDash continues to thrive with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: DoorDash's website experienced a surge in visits in March 2025, reaching over 5M visits. The monthly deduplicated audience showed a steady increase, surpassing 1.6M by March.

• App Engagement: The app saw a gradual rise in monthly active users, culminating in approximately 1.6M by the end of Q1 2025.

• Ad Spend & Channels: Monthly advertising efforts peaked in March 2025 with nearly $900K spent, heavily leveraging TikTok for maximum reach.

HelloFresh

HelloFresh operates through its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: Website visits fluctuated, with a dip in December 2024 but recovering to over 570K by March 2025. The monthly deduplicated audience remained around 200K throughout the period.

• App Engagement: The app maintained a stable monthly user base, with active users consistently near 200K.

• Ad Spend & Channels: HelloFresh's monthly ad spend saw a significant spike in January 2025, surpassing $1M, focusing primarily on Facebook and Instagram.

Conclusion

The first quarter of 2025 showcased dynamic trends in the Australian food delivery market, with UberEATS, DoorDash, and HelloFresh leading the charge. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view, highlighting the strategic maneuvers of these brands across web and app platforms. As the market evolves, these insights remain crucial for understanding cross-platform user behavior and advertising efficacy, offering unique advantages for decision-makers exploring growth opportunities.

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