Leading Food Delivery Brands in Australia: Q1 2025 Analysis

Introduction

In the competitive landscape of food delivery services in Australia, several brands have distinguished themselves by their performance in Q1 2025. This analysis focuses on UberEATS, DoorDash, and HelloFresh, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data provides invaluable insights into these brands' cross-platform user behaviors.

UberEATS for Customers

UberEATS, accessible via ubereats.com and the Uber Eats: Food Delivery app, continues to lead in the food delivery sector.

• Audience Trends: The website experienced a notable increase in visits, peaking in December with over 10M visits. The trend stabilized in Q1 2025, maintaining above 8M monthly visits. The monthly true audience remained stable above 4M throughout this period.

• App Engagement: Monthly active users hovered around 3.5M, with slight fluctuations. The app consistently drew a larger audience compared to the website.

• Ad Spend & Channels: UberEATS' monthly advertising spend was robust, exceeding $1M in October, with significant impressions across platforms, particularly TikTok and YouTube.

DoorDash For Customers

DoorDash, with its presence on doordash.com and order.online, along with the DoorDash - Food Delivery app, showed strong performance.

• Audience Trends: DoorDash's website visits peaked in March at over 7M, with a steady increase from January. The monthly true audience also saw growth, exceeding 2M by March.

• App Engagement: The app's monthly active users increased to over 1.7M by March, indicating a consistent preference for mobile usage.

• Ad Spend & Channels: Monthly ad spend peaked in March at approximately $0.9M, with TikTok and Instagram being key channels for impressions.

HelloFresh

HelloFresh, available on hellofresh.com and the HelloFresh: Meal Kit Delivery app, demonstrated steady engagement.

• Audience Trends: The website maintained a stable visitor base, with visits ranging from 1.1M to 1.7M. The monthly true audience was consistent, nearing 200K.

• App Engagement: Monthly active users on the app remained just over 100K, reflecting a loyal customer base.

• Ad Spend & Channels: HelloFresh's monthly advertising peaked in January with over $1M in spend, focusing on Facebook and Instagram for maximum reach.

Conclusion

In Q1 2025, UberEATS, DoorDash, and HelloFresh have shown significant digital presence and engagement in Australia's food delivery market. Sensor Tower's unparalleled data insights reveal not only the audience and engagement trends but also the strategic advertising efforts of these leading brands. For those seeking to understand cross-platform user behavior, Sensor Tower remains the definitive resource.

For more detailed insights, visit Web Insights, App Performance Insights, and Pathmatics by Sensor Tower.