Leading Brands in Australia's Home & Garden Shopping Category: Q1 2025 Insights

Introduction

In the ever-evolving landscape of home and garden shopping, three brands have emerged as leaders in Australia: Bunnings Warehouse, IKEA, and Temple & Webster Pty Ltd. These brands have demonstrated significant digital presence and audience engagement from Q4 2024 to Q1 2025. Sensor Tower, with its unparalleled data insights, provides a comprehensive overview of their performance across web and app platforms, as well as advertising efforts.

Bunnings Warehouse

Bunnings Warehouse's digital footprint is robust, with its website, bunnings.com.au, and the Bunnings app leading the charge.

• Audience Trends: The website consistently attracted over 5M unique visitors monthly, peaking in December 2024 with approximately 5.7M. The monthly true audience remained stable above 4M throughout the quarter.

• App Engagement: The app saw a steady increase in monthly active users, peaking at over 770K in January 2025, indicating strong mobile engagement.

• Ad Spend & Channels: Bunnings maintained a diverse advertising strategy, with significant monthly spend on Facebook and Instagram. Ad impressions peaked in March 2025 at over 269M, primarily driven by social media channels.

IKEA

IKEA's digital presence is marked by its website, ikea.com, and the IKEA app.

• Audience Trends: The website saw a peak in January 2025 with visits surpassing 23M. Monthly true audience numbers hovered around 2M, showcasing consistent web engagement.

• App Engagement: The app maintained stable monthly active users, peaking at nearly 280K in January 2025.

• Ad Spend & Channels: IKEA's ad spend saw a significant increase in February 2025, with the highest impressions on YouTube and TikTok, reaching over 122M.

Temple & Webster Pty Ltd

Temple & Webster's digital strategy includes their website, templeandwebster.com.au, and the Temple & Webster app.

• Audience Trends: The website attracted over 1M unique visitors monthly, with a notable spike in November 2024. Monthly true audience figures remained steady above 1M.

• App Engagement: The app's monthly active user base grew steadily, peaking at over 220K in January 2025.

• Ad Spend & Channels: Temple & Webster's ad strategy focused heavily on Facebook and YouTube, with impressions peaking in November 2024 at over 122M.

Conclusion

The Q1 2025 data highlights the dynamic digital strategies of Bunnings Warehouse, IKEA, and Temple & Webster Pty Ltd in Australia's home and garden shopping sector. Sensor Tower's comprehensive insights, spanning web, app, and advertising data, are invaluable for understanding cross-platform user behavior and optimizing digital engagement strategies. For further details, explore our Web Insights, App Performance Insights, and Pathmatics offerings.