Leading Travel Booking Services & Agencies in Australia: Q1 2025 Insights

Introduction

In the ever-evolving landscape of travel booking services and travel agencies in Australia, Q1 2025 has witnessed significant trends among leading brands. Sensor Tower, with its unparalleled data insights, provides a comprehensive overview of the digital performance of top players such as Booking.com, TripAdvisor, and Skyscanner Ltd. This article delves into the performance of these brands, analyzing their website and app data, as well as advertising strategies from Q4 2024 to Q1 2025.

Booking.com

Booking.com is renowned for its extensive range of travel accommodations and seamless booking experiences. Its digital footprint is vast, with its website, booking.com, and the Booking.com: Hotels & Travel app.

• Audience Trends: From Q4 2024 to Q1 2025, the website maintained a stable monthly true audience, hovering above 5M. There was a noticeable peak in December with visits exceeding 72M, followed by a significant drop in February.

• App Engagement: The app saw over 2.2M monthly active users throughout this period, with a slight dip in February.

• Ad Spend & Channels: Booking.com ramped up its advertising, peaking in January with monthly spending over $4M. Facebook and Instagram were primary channels, delivering substantial impressions.

TripAdvisor

TripAdvisor is a leading platform for travel guidance and reviews, known for its vast community of travel enthusiasts. Its presence is marked by its website, tripadvisor.com, and the Tripadvisor: Plan & Book Trips app.

• Audience Trends: The website showed a strong performance in January with visits reaching over 11M. The monthly true audience remained stable, slightly above 1.4M in Q1 2025.

• App Engagement: The app had a consistent monthly user base, with active users peaking at approximately 137K in January.

• Ad Spend & Channels: Monthly advertising spend remained modest, with Facebook being the dominant channel, providing the bulk of impressions.

Skyscanner Ltd

Skyscanner Ltd is widely recognized for its comprehensive flight search capabilities, offering users the ability to compare flight prices across multiple airlines. Its reach is evident through its website, skyscanner.com, and the Skyscanner Flights Hotels Cars app.

• Audience Trends: A steady increase in web visits was observed, peaking in March at nearly 8.5M. The monthly true audience grew steadily, surpassing 900K by March.

• App Engagement: The app maintained a stable monthly user base, with active users reaching approximately 278K in March.

• Ad Spend & Channels: Skyscanner's advertising efforts peaked in December, with significant monthly investment in YouTube, resulting in high impressions.

Conclusion

The travel booking services sector in Australia continues to thrive, with Booking.com, TripAdvisor, and Skyscanner Ltd leading the charge. Sensor Tower's comprehensive insights reveal the dynamic nature of this industry, highlighting the importance of cross-platform engagement and strategic advertising. As the industry evolves, Sensor Tower remains the go-to source for detailed insights into digital performance and user behavior across web and app platforms, offering unique advantages for decision-makers. For more information on how Sensor Tower can empower your strategic decisions, explore our products and services.