Leading Apparel Brands in Brazil: A Q1 2025 Overview

In the dynamic world of fashion, Brazil's apparel market is dominated by several key players. This article delves into the performance of leading brands like SheIn Group Limited, Global Fashion Group, and C&A in Q1 2025, using comprehensive data provided by Sensor Tower. Our insights cover web and app audiences, engagement trends, and advertising strategies from Q4 2024 to Q1 2025.

SheIn Group Limited

SheIn Group Limited, with its website shein.com and the SHEIN app, remains a dominant force in Brazil's apparel sector.

• Audience Trends: The website maintained a stable monthly audience, with unique visits fluctuating between 23M to 26M. Monthly true audience figures hovered around 90M to 100M, with a noticeable dip in February but a recovery in March.

• App Engagement: The SHEIN app saw monthly active users ranging from 73M to 83M, with a slight decline in early 2025 but rebounding by March.

• Ad Spend & Channels: Monthly ad spend peaked in March at over $5.8M, with significant impressions driven by Facebook and Instagram, showcasing the brand's robust digital marketing efforts.

Global Fashion Group

Global Fashion Group's presence is anchored by its website dafiti.com.br and the Dafiti 7/7: Looks de Inverno app.

• Audience Trends: The website's visits showed a seasonal decline, starting strong in November with 18M monthly unique visits, dropping to around 13M by March. The monthly true audience remained stable around 16M to 25M.

• App Engagement: The app's monthly active users ranged from 5.9M to 8.5M, indicating consistent mobile engagement.

• Ad Spend & Channels: Monthly ad spend was relatively modest, peaking at over $900K in November, with Facebook and Instagram as the primary channels.

C&A (C&A Mode GmbH & Co. KG)

C&A's digital footprint includes cea.com.br and the C&A - Comprar roupas app.

• Audience Trends: The website maintained consistent monthly traffic with unique visits around 6M to 8M. The monthly true audience showed a slight decline from 15M in December to about 12M in March.

• App Engagement: The app's monthly active user base remained steady, ranging from 6.5M to 8.3M.

• Ad Spend & Channels: C&A's monthly ad spend was moderate, with a peak in December at over $550K, focusing on Instagram and Facebook.

Conclusion

The apparel market in Brazil continues to evolve, with each brand leveraging unique strategies to maintain and grow their audience. Sensor Tower's comprehensive datasets, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these trends, highlighting the critical role of cross-platform user behavior analysis.

As these brands continue to navigate the competitive landscape, Sensor Tower remains a crucial ally, offering the data-driven insights needed to succeed. Our analytics empower decision-makers with the clarity and foresight essential for strategic planning in an ever-evolving market landscape. Discover more about Sensor Tower's offerings here.