Leading Apparel Brands in Brazil Q1 2025: An In-Depth Analysis

As we delve into the performance of leading apparel brands in Brazil during Q1 2025, we observe compelling trends across their digital platforms. Leveraging data from Sensor Tower’s comprehensive tools, this analysis explores the digital footprint of SheIn Group Limited, Global Fashion Group, and C&A.

SheIn Group Limited

SheIn is renowned for its fast-fashion offerings, maintaining a robust digital presence through its website, shein.com, and the SHEIN app.

• Audience Trends: Transitioning from Q4 2024 to Q1 2025, shein.com sustained a strong monthly visitor base. Notably, visits peaked in November, exceeding 26M unique visits. The monthly deduplicated audience remained stable above 90M throughout Q1 2025, underscoring a solid cross-platform presence.

• App Engagement: The SHEIN app maintained a steady monthly active user base, with users around 19M in Q1 2025, reflecting consistent mobile engagement.

• Ad Spend & Channels: SheIn’s monthly advertising expenditure peaked in March, reaching over $5.8M, with significant impressions primarily via Facebook and Instagram. TikTok also saw increasing investment, indicating a strategic shift towards younger audiences.

Global Fashion Group

Global Fashion Group operates through the website dafiti.com.br and the Dafiti 6/6: Presentes com Amor app.

• Audience Trends: Despite a dip in January, dafiti.com.br traffic rebounded in March with over 13M unique visits. The monthly deduplicated audience hovered around 18M, reflecting a balanced web and app user distribution.

• App Engagement: The app experienced a slight decline in monthly active users, settling around 2.9M by March, suggesting a need for enhanced mobile engagement strategies.

• Ad Spend & Channels: Monthly ad spend was highest in November, surpassing $900K, predominantly on Facebook. Instagram remained a key platform, although TikTok investments were minimal.

C&A (C&A Mode GmbH & Co. KG)

C&A is a staple in affordable fashion, leveraging its website cea.com.br and the C&A - Comprar roupas app.

• Audience Trends: cea.com.br experienced stable monthly traffic, with unique visits averaging around 7M. The monthly deduplicated audience was consistent at approximately 12M, demonstrating a loyal customer base.

• App Engagement: The app saw a decline in monthly active users, dropping to about 1.4M by March, indicating potential challenges in mobile engagement.

• Ad Spend & Channels: C&A’s monthly advertising expenditure increased in March, with over $400K invested mainly on Instagram and Facebook, while TikTok remained a secondary channel.

Conclusion

These insights, powered by Sensor Tower’s unparalleled data offerings, reveal the dynamic digital landscapes of leading apparel brands in Brazil. By leveraging Web Insights, Pathmatics, and App Performance Insights, businesses can gain a comprehensive understanding of cross-platform user behavior, crucial for strategic decision-making in the competitive apparel market.

For detailed insights into web and app performance, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.