Leading Auto Brands in Brazil: Q1 2025 Analysis

Introduction

As Brazil's auto industry continues to thrive, several key players have emerged as leaders in the digital space. This article examines the performance of three prominent brands in the Auto category for Q1 2025: 99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros. Using Sensor Tower's comprehensive data, we explore their web and app presence, audience trends, and advertising strategies.

99 Taxis Desenvolvimento de Software Ltda.

99 Taxis maintains a strong digital presence with its website, 99app.com, and the 99 - Private Driver and Taxi app.

• Audience Trends: The monthly true audience remained stable above 54M throughout Q1 2025. The app dominated the audience, with over 53M monthly app-only visitors.

• App Engagement: The app's monthly active users peaked over 54M in March, showcasing a steady increase from February.

• Ad Spend & Channels: Monthly ad spend reached approximately $3.8K in March, with Instagram leading in impressions. The focus remained on OTT and mobile platforms.

Webmotors

Webmotors is a significant player with its website, webmotors.com.br, and the Webmotors: vender carro app.

• Audience Trends: Monthly true audience figures showed stability, with over 7.6M in March. The website attracted more visitors compared to the app, with visits exceeding 94M monthly.

• App Engagement: The app maintained a steady monthly active user base, with active users around 2.5M throughout the quarter.

• Ad Spend & Channels: Monthly ad spend was robust, reaching over $200K in March. Facebook was the primary channel, delivering substantial impressions.

Movida Aluguel de Carros

Movida's digital footprint includes its website, movida.com.br, and the Movida: Aluguel de Carros app.

• Audience Trends: The monthly true audience experienced a slight increase, reaching over 930K in March. The website saw a notable spike in visits in December.

• App Engagement: App engagement remained steady, with monthly active users around 410K in March.

• Ad Spend & Channels: March saw a significant increase in monthly ad spend, with over $41K. Facebook and Instagram were the primary channels, with Instagram leading in impressions.

Conclusion

Q1 2025 has demonstrated the dynamic nature of Brazil's auto digital market. With Sensor Tower's unparalleled insights, we observe that each brand has unique strengths in audience engagement and advertising strategies. As these brands continue to evolve, their digital strategies will be crucial in shaping their future success in the competitive auto industry landscape. Sensor Tower's consolidated data offers unique advantages for decision-makers, enabling them to make informed strategic decisions in this rapidly changing market.