Leading Brands in Brazil's Business Finance & Solutions Sector: Q1 2025 Insights

In the ever-evolving landscape of business finance and solutions, three brands have emerged as leaders in Brazil during Q1 2025: SumUp Payments, Automatic Data Processing (ADP), and Stripe, Inc. This article delves into the performance and trends of these brands, highlighting their digital presence across websites and apps, as well as their advertising strategies.

SumUp Payments

SumUp Payments has been a key player with its strong digital presence, evident in both its website, sumup.com, and its SumUp: Payments and POS app.

• Audience Trends: From Q4 2024 to Q1 2025, the website maintained a stable monthly user base, with visits fluctuating around the 6M to 7M range. The monthly true audience remained consistently above 1.3M throughout the quarter.

• App Engagement: The app saw a slight increase in monthly active users, starting at approximately 960K in December and reaching over 1M by March, indicating robust mobile engagement.

• Ad Spend & Channels: SumUp's monthly advertising efforts showed varied spending, peaking at over $86K in March. The primary channels were Facebook, Instagram, and TikTok, with Instagram leading in monthly impressions.

Automatic Data Processing (ADP)

ADP establishes a strong presence with its website, adp.com, and the ADP Mobile Solutions app.

• Audience Trends: The website experienced a notable increase in monthly visits, surpassing 11M in March. The monthly true audience remained stable, hovering around 370K.

• App Engagement: The app's monthly active users showed a gradual increase, reaching nearly 46K by March, suggesting a steady interest in mobile solutions.

• Ad Spend & Channels: ADP's monthly advertising spend was minimal, focusing primarily on Facebook, with a slight increase in March.

Stripe, Inc

Stripe, Inc is making waves with its website, stripe.com, and Stripe Dashboard app.

• Audience Trends: The website saw a gradual increase in monthly visits, with numbers climbing from approximately 200K in December to over 360K in March. The monthly true audience was consistently around 30K.

• App Engagement: The app's monthly active users saw a slight rise, reaching about 2.5K by March, reflecting growing mobile interaction.

• Ad Spend & Channels: Stripe's monthly advertising spend was moderate, with a focus on Facebook, peaking in January.

Conclusion

Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, provides a unique vantage point into the performance of leading brands like SumUp Payments, ADP, and Stripe, Inc. As these brands continue to innovate and expand, their digital strategies and user engagement will be pivotal in shaping the future of business finance and solutions in Brazil. For a deeper dive into these trends, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.