Leading Brands in Brazil's Experiences & Events Category: Q1 2025 Analysis

The Experiences & Events category in Brazil has demonstrated remarkable growth and activity in Q1 2025. This article delves into the performance of three leading brands: Eventim, Eventbrite, and Fever Labs, Inc. Leveraging Sensor Tower’s comprehensive data, we uncover trends and audience engagement across their websites and apps.

Eventim

Eventim is a prominent player in the ticketing industry, known for its extensive event offerings. Its digital presence is anchored by its website, eventim.com, and the EVENTIM DE: Tickets for Events app.

• Audience Trends: Eventim experienced significant fluctuations in monthly web visits, peaking in December 2024 at over 30M visits, and then declining to approximately 9M by March 2025. The monthly true audience numbers hit a low in February at about 1.2M, before rising to around 1.6M by March.

• App Engagement: The app maintained a stable monthly active user base, closing at nearly 580K in March, indicating strong mobile engagement.

• Ad Spend & Channels: Eventim's advertising strategy focused heavily on Instagram, with monthly ad spend and impressions peaking in March at over 15M.

Eventbrite

Eventbrite, a leader in event management and ticketing, operates through eventbrite.com and the Eventbrite app.

• Audience Trends: The website experienced a steady decrease in monthly visits, dropping to about 4.6M by March 2025. Monthly true audience numbers also fell, reaching approximately 590K in March.

• App Engagement: The app's monthly active users decreased significantly, ending with about 56K in March, indicating a shift towards web usage.

• Ad Spend & Channels: Eventbrite's monthly ad spend increased notably in February, with Instagram as the primary channel, achieving over 780K impressions.

Fever Labs, Inc.

Fever Labs, known for curating unique local experiences, operates via feverup.com and the Fever: Events & Tickets app.

• Audience Trends: Fever Labs saw a decline in monthly web visits, reaching about 2.4M by March 2025. However, the monthly true audience remained relatively stable, closing at over 510K.

• App Engagement: The app maintained a consistent monthly active user base, with users around 150K in March, highlighting continued interest in mobile experiences.

• Ad Spend & Channels: Fever Labs significantly increased its monthly ad spend in January, with notable impressions on Facebook, exceeding 600M.

Conclusion

Sensor Tower's data reveals diverse trends among these leading brands in Brazil's Experiences & Events category. Eventim, Eventbrite, and Fever Labs each exhibit unique strengths in their web and app engagements. Sensor Tower’s consolidated data, including Web Insights, App Performance Insights, and Pathmatics, provides unparalleled insights into cross-platform user behavior, essential for understanding market dynamics in this vibrant sector. These insights are invaluable for decision-makers aiming to navigate and leverage opportunities within the industry. For more detailed analytics, explore Sensor Tower's products and services.