Leading Film & Television Brands in Brazil: Q1 2025 Insights

Introduction

In the dynamic world of Film & Television, Brazil's digital landscape continues to evolve with major players like Netflix, Prime Video, and Disney+ leading the charge. In Q1 2025, these brands showcased impressive performance across their websites and apps. Sensor Tower’s unique cross-referencing of web, app, and advertising data provides an unparalleled view of their market presence.

Netflix, Inc.

Netflix maintains a strong digital footprint with its website, netflix.com, and the Netflix app.

• Audience Trends: Over the past months, Netflix's website visits remained robust, peaking in December 2024 with over 920M visits. A seasonal dip was observed in February 2025, with visits dropping to approximately 670M before recovering in March.

• App Engagement: The app saw a consistent increase in monthly active users, reaching over 41M in December 2024. A slight decline occurred in February, but numbers rebounded to nearly 40M by March 2025.

• Ad Spend & Channels: Netflix's monthly ad spend was notable in December 2024, exceeding $4.7M, with significant impressions across Facebook and Instagram. By March 2025, ad spend rose again, focusing heavily on social media platforms.

Prime Video

Prime Video continues to engage audiences through primevideo.com and the Amazon Prime Video app.

• Audience Trends: The website's visits showed a strong upward trend, peaking in March 2025 with over 260M visits. The monthly true audience also saw a rise, reaching nearly 20M.

• App Engagement: Monthly active users on the app increased steadily, peaking at over 14M in March 2025, indicating growing mobile engagement.

• Ad Spend & Channels: Prime Video's monthly advertising efforts were significant, with a peak spend in December 2024 of over $2.1M. Instagram was a primary channel, delivering substantial impressions.

Disney+ (Disney Plus)

Disney+ captivates audiences via disneyplus.com and the Disney+ app.

• Audience Trends: The website saw a surge in visits in March 2025, reaching approximately 194M. The monthly true audience rose to over 18M, showcasing significant audience engagement.

• App Engagement: App monthly active users increased, surpassing 12M in March 2025, reflecting a strong mobile presence.

• Ad Spend & Channels: Disney+ saw a spike in monthly ad spend in March 2025, exceeding $4.7M, with Facebook and Instagram being key channels for impressions.

Conclusion

The Film & Television category in Brazil continues to be dominated by Netflix, Prime Video, and Disney+. Each brand has shown unique strengths across web and app platforms, with Sensor Tower providing critical insights into their market strategies. From web visits to app engagement and advertising efforts, these brands are strategically positioned to maintain their leadership in the digital entertainment space. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, remain essential tools for understanding cross-platform user behavior.

By leveraging Sensor Tower's insights, decision-makers can make informed strategic choices to optimize their digital presence and advertising effectiveness, ensuring sustained growth and competitive advantage in the evolving digital landscape.