Leading Brands in Brazil's Health & Wellness Sector: Q1 2025 Insights

In the dynamic landscape of health and wellness, several brands have emerged as leaders in Brazil, capturing significant audience engagement across both web and mobile platforms. This article delves into the performance of three standout brands—Strava, Inc., Drogaria São Paulo S.A., and Wellhub—from Q4 2024 to Q1 2025, highlighting their unique strengths and audience trends.

Strava, Inc.

Strava has positioned itself as a prominent player in the fitness tracking segment with its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: The website showed a steady increase in visits, peaking in March 2025 with over 14M visits. Unique visits also saw growth, maintaining a stable monthly audience above 800K. The monthly deduplicated audience exceeded 7.6M by March, with a notable balance between app and web users.

• App Engagement: The app's monthly active user base grew from approximately 2.7M in October to over 3.2M by March, indicating strong user retention and engagement.

• Ad Spend & Channels: Strava's advertising efforts were concentrated on Instagram, with monthly spending peaking in December at around $400K, delivering impressions over 200K.

Drogaria São Paulo S.A.

Drogaria São Paulo remains a key player in the health retail space with its website, drogariasaopaulo.com.br, and the Drogaria São Paulo app.

• Audience Trends: The website consistently attracted over 30M visits monthly, with unique visits surpassing 6M by March. The monthly deduplicated audience remained robust, crossing 7.7M.

• App Engagement: App users grew steadily, reaching approximately 644K monthly by March, reflecting a loyal customer base.

• Ad Spend & Channels: Monthly advertising spend increased significantly, peaking at about $76K in March, with impressions reaching over 52M. Facebook and Instagram were the primary channels, delivering substantial reach.

Wellhub

Wellhub, operating through wellhub.com and the Wellhub (Gympass) app, has made significant strides in the wellness sector.

• Audience Trends: The website saw substantial growth, with visits peaking at nearly 29M in January. Unique visits maintained an upward trajectory, reaching over 2.4M monthly by March.

• App Engagement: App engagement was strong, with monthly active users increasing from roughly 2M to over 2.5M by March.

• Ad Spend & Channels: Wellhub's monthly ad spend was highest in November at about $94K, with impressions exceeding 52M. Instagram was the dominant channel, followed by Facebook and TikTok.

Conclusion

In Q1 2025, Strava, Drogaria São Paulo, and Wellhub have each demonstrated robust performance and audience engagement across web and mobile platforms. Sensor Tower's comprehensive data, encompassing web, app, and advertising metrics, provides unparalleled insights into these trends, enabling a deeper understanding of cross-platform user behavior. For more detailed insights, explore our offerings like Web Insights, Pathmatics, and App Performance Insights.

Stay tuned for more updates and in-depth analysis from Sensor Tower, your trusted source for market intelligence in the digital landscape.