Leading Brands in Brazil's Health & Wellness Sector: Q1 2025 Insights

Introduction

The Health & Wellness category in Brazil has witnessed remarkable growth, with leading brands like Drogaria São Paulo S.A., Wellhub, and Strava, Inc. capturing the attention of millions. This article delves into the performance trends of these brands from Q4 2024 to Q1 2025, utilizing comprehensive data from Sensor Tower. Sensor Tower's unparalleled insights into web, app, and advertising data provide a unique perspective on cross-platform user behavior, offering strategic advantages to decision-makers.

Drogaria São Paulo S.A.

Drogaria São Paulo maintains a strong presence through both its website and app, drogariasaopaulo.com.br and the Drogaria São Paulo app.

• Audience Trends: The website experienced a consistent rise in visits, peaking at over 46M in March 2025. Monthly true audience numbers remained stable, exceeding 7.8M by the end of Q1 2025.

• App Engagement: The app saw steady growth, with monthly active users reaching over 2.2M in March 2025.

• Ad Spend & Channels: Advertising efforts increased significantly, with March 2025 seeing a monthly spend of approximately $76K, primarily on Facebook and Instagram, delivering over 52M impressions.

Wellhub

Wellhub, accessible via wellhub.com and the Wellhub (Gympass) app, shows dynamic growth across platforms.

• Audience Trends: The website witnessed a notable spike, with visits nearing 29M in January 2025. The monthly true audience consistently surpassed 7M by March 2025.

• App Engagement: Active users on the app saw a significant increase to over 6.3M in March 2025, indicating strong user engagement.

• Ad Spend & Channels: Ad spend varied, with January 2025 seeing the highest monthly spend at around $62K, focusing on Instagram and Facebook for maximum reach.

Strava, Inc.

Strava, known for its fitness tracking services, operates through strava.com and the Strava: Run, Bike, Hike app.

• Audience Trends: The website experienced growth, with visits peaking at over 14M in March 2025. Monthly true audience numbers remained robust, nearing 7.7M.

• App Engagement: The app maintained high engagement, with monthly active users reaching approximately 7.4M by March 2025.

• Ad Spend & Channels: Strava's advertising spend was modest, focused solely on Instagram, with monthly impressions peaking at around 208K in December 2024.

Conclusion

The Health & Wellness sector in Brazil is thriving, with Drogaria São Paulo S.A., Wellhub, and Strava, Inc. leading the charge. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these brands' cross-platform strategies. These insights highlight the dynamic nature of the industry, offering unique advantages for decision-makers seeking to capitalize on emerging trends.