Leading Shopping Brands in Brazil: Q1 2025 Performance Overview

Introduction

As Brazil's digital shopping landscape continues to evolve, several brands have emerged as leaders in the market. In Q1 2025, Magazine Luiza (Magalu), MercadoLibre S.R.L., and SheIn Group Limited stood out with significant audience engagement across their websites and apps. This article delves into the performance and trends of these brands, using data provided by Sensor Tower's comprehensive suite of tools, including Web Insights, App Performance Insights, and Pathmatics.

Magazine Luiza (Magalu)

Magalu's online presence is highlighted by its website, magazineluiza.com.br, and its app, Magalu: loja e compras online.

• Audience Trends: The website saw fluctuating visits, peaking in January 2025 with over 1B visits, before dropping to around 814M in March. Monthly true audience numbers remained stable, hovering above 120M throughout the quarter.

• App Engagement: The app's monthly active users increased from 44M in October 2024 to approximately 48M by March 2025, indicating steady engagement in mobile shopping.

• Ad Spend & Channels: Magalu's monthly ad spend peaked in January 2025 at over $3M, primarily on Facebook and Instagram, generating billions of impressions across these platforms.

MercadoLibre S.R.L.

MercadoLibre's digital footprint includes its primary website, mercadolibre.com, and the Mercado Libre app.

• Audience Trends: MercadoLibre.com maintained a strong presence, with visits climbing to over 1.5B in January 2025. Monthly true audience metrics showed a consistent rise, nearing 153M by March.

• App Engagement: The app's monthly active user base expanded from 109M in October 2024 to about 119M in March 2025, reflecting robust growth in mobile commerce.

• Ad Spend & Channels: Monthly ad expenditure saw a significant increase, reaching nearly $8.8M in January 2025, with substantial investment in Facebook and TikTok, achieving vast audience reach.

SheIn Group Limited

SheIn's market strategy is evident through its site, shein.com, and the SHEIN app.

• Audience Trends: The website attracted upwards of 522M visits in March 2025, with a monthly true audience around 97M, highlighting consistent user interest.

• App Engagement: The SHEIN app saw monthly active users fluctuate slightly, ending Q1 2025 with approximately 79M active users, showing resilience in user retention.

• Ad Spend & Channels: SheIn's monthly advertising spend peaked at over $5.8M in March 2025, with a strong focus on Facebook and Instagram, resulting in billions of impressions.

Conclusion

The digital shopping sector in Brazil is fiercely competitive, with Magazine Luiza, MercadoLibre, and SheIn leading the charge. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' cross-platform performance, essential for understanding consumer behavior in this dynamic market. As these companies continue to innovate and expand their digital strategies, they set the pace for the future of online shopping in Brazil. Leveraging Sensor Tower's analytics tools gives decision-makers a strategic advantage in this evolving landscape.