Leading Transportation Brands in Brazil: Q1 2025 Insights

In the rapidly evolving transportation sector in Brazil, several key players have maintained their dominance through strategic digital presence and user engagement. This article delves into the performance of three leading brands—Google Maps, Ride with Uber, and Waze—analyzing their trends from Q4 2024 to Q1 2025.

Google Maps

Google Maps continues to be a pivotal tool for navigation in Brazil, available both on the web at maps.google.com and as an app (Google Maps).

• Audience Trends: The website maintained a stable visitor base with visits ranging from 640K to 950K monthly. Unique visits saw minor fluctuations, peaking in November. The app's monthly true audience consistently surpassed 130M, with a notable increase in March.

• App Engagement: The app's monthly active users remained above 130M, with a slight dip in February before rebounding in March.

• Ad Spend & Channels: Despite minimal monthly ad spend, Google Maps achieved over 28K impressions in December, primarily through Facebook.

Ride with Uber

Uber's presence in Brazil remains robust, accessible via uber.com and the Uber - Request a ride app.

• Audience Trends: The website's visits increased steadily, reaching over 21M monthly in March. The monthly true audience remained strong, consistently exceeding 38M.

• App Engagement: The app saw monthly active users hover around 39M, with a peak in March.

• Ad Spend & Channels: Uber's monthly ad spend was substantial, with March alone seeing over $600K in spend and impressions surpassing 640M, distributed across Facebook, Instagram, and TikTok.

Waze

Waze, available at waze.com and as the Waze Navigation & Live Traffic app, continues to engage users with its community-driven navigation platform.

• Audience Trends: Website visits ranged from 4M to 6M monthly, with a peak in December. The monthly true audience consistently exceeded 39M, with a notable rise in March.

• App Engagement: The app's monthly active user count remained strong, peaking at over 42M in March.

• Ad Spend & Channels: Waze's monthly ad spend varied, with significant activity in December and March, achieving impressions in the tens of millions, mainly through Facebook and Instagram.

Conclusion

The transportation sector in Brazil is witnessing dynamic engagement across web and app platforms, with Google Maps, Uber, and Waze leading the charge. Sensor Tower's unparalleled data insights provide a comprehensive view of these trends, highlighting the critical role of true audience measurement and cross-platform analysis. For further insights into web and app performance, explore Sensor Tower’s Web Insights and App Performance Insights, and for advertising data, check out Pathmatics.