Leading Brands in Brazil's Transportation Category: Q1 2025 Insights

Introduction

In the dynamic landscape of Brazil's transportation sector, Q1 2025 saw key players leading the charge. Google Maps, Waze, and Ride with Uber emerged as dominant brands, boasting significant monthly deduplicated audience numbers across their websites and apps. Sensor Tower's comprehensive data illuminates these trends, offering unparalleled insights into cross-platform user behavior. With data spanning from Q4 2024 to Q1 2025, let's delve into the performance of these leading brands.

Google Maps

Google Maps maintains a robust presence with its website, maps.google.com, and the Google Maps app.

• Audience Trends: The monthly deduplicated audience consistently remained above 130M throughout the period, with a notable increase in March 2025, reaching nearly 136M. The majority of users accessed the service through the app, with web-only visitors remaining under 20K.

• App Engagement: Monthly active users hovered around 8M, showing stability with a slight peak in March 2025.

• Ad Spend & Channels: Minimal advertising activity was observed, with a small monthly expenditure on Facebook and Instagram, resulting in limited impressions.

Waze

Waze's digital footprint includes waze.com and the Waze Navigation & Live Traffic app.

• Audience Trends: Monthly deduplicated audience numbers exceeded 39M, with a steady increase observed into March 2025, surpassing 42M. The app was the primary access point, though the website saw a significant spike in unique visits in December 2024.

• App Engagement: Monthly active users consistently increased, peaking at over 11M in December 2024, before stabilizing in Q1 2025.

• Ad Spend & Channels: Waze ramped up its advertising efforts in December 2024, with substantial monthly spending and impressions across Facebook and Instagram, though activity varied significantly month-to-month.

Ride with Uber

Ride with Uber dominates with its website, uber.com, and the Uber - Request a ride app.

• Audience Trends: The monthly deduplicated audience remained above 39M, with consistent growth into March 2025. Web and app visitors combined to provide a comprehensive reach.

• App Engagement: The app maintained a strong presence with monthly active users consistently around 20M, showcasing the app's dominant role in user engagement.

• Ad Spend & Channels: Uber's advertising strategy was extensive, with significant monthly spending across Facebook, Instagram, and TikTok. The brand achieved impressive impressions, particularly on TikTok, indicating a strong focus on digital marketing.

Conclusion

Q1 2025 highlighted the strategic prowess of Google Maps, Waze, and Ride with Uber in Brazil's transportation category. Sensor Tower's data underscores the importance of cross-referencing web, app, and advertising insights to comprehensively understand user behavior. As these brands continue to innovate and adapt, their digital strategies will likely shape the future landscape of transportation in Brazil. Sensor Tower’s consolidated data offers unique advantages for decision-makers, providing clarity and actionable insights crucial for strategic planning.