Leading Brands in CA's Advertising & Marketing Category: Q1 2025 Insights

Introduction

In the competitive landscape of advertising and marketing, understanding cross-platform user behavior is crucial. Sensor Tower provides unparalleled insights into web, app, and advertising data, enabling brands to make informed decisions. This article highlights the performance of leading brands in Canada for Q1 2025, focusing on AIR MILES Canada, Fiverr, and HubSpot.

AIR MILES Canada (LoyaltyOne, Inc.)

AIR MILES Canada stands out with its digital presence, featuring airmiles.ca and airmilesshops.ca, along with the AIR MILES Reward Program app.

• Audience Trends:

  • airmiles.ca saw a peak in December 2024 with over 4.4M visits, stabilizing above 3.5M in Q1 2025. The true audience remained above 600K monthly.

  • airmilesshops.ca experienced a spike in December 2024 with over 500K visits, then declining to around 160K by March 2025.

• App Engagement: The AIR MILES app maintained a stable monthly active user base with users hovering around 100K.

• Ad Spend & Channels:

  • Total monthly ad spend decreased from over $1M in October 2024 to around $100K by March 2025.

  • Facebook and Instagram were the primary channels, with Facebook leading in impressions.

Fiverr International Limited

Fiverr's presence is marked by its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends:

  • fiverr.com showed significant growth, peaking at over 5.9M visits in January 2025.

  • The true audience remained stable, averaging around 250K monthly.

• App Engagement: The Fiverr app saw fluctuations with monthly active users ranging from 35K to 40K.

• Ad Spend & Channels:

  • Consistent monthly ad spend around $200K-$280K, with YouTube being the dominant channel for impressions.

HubSpot, Inc.

HubSpot's digital ecosystem includes hubspot.com and the HubSpot app.

• Audience Trends:

  • hubspot.com had a notable dip in December 2024, but visits rebounded to over 6.8M by March 2025.

  • True audience figures decreased slightly but remained above 190K monthly.

• App Engagement: The HubSpot app's monthly active users were consistent, around 9K.

• Ad Spend & Channels:

  • Monthly ad spend peaked in December 2024 at over $650K, with LinkedIn and Facebook being the primary channels.

Conclusion

These leading brands in Canada’s advertising and marketing sector showcase diverse strategies and platform engagements. Sensor Tower’s comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides critical insights into these trends, helping brands navigate and succeed in a competitive environment. By leveraging Sensor Tower’s analytics, decision-makers gain a strategic advantage, ensuring they remain at the forefront of their industry.