Leading Brands in Canada's Advertising & Marketing Sector: Q1 2025 Insights

In the dynamic world of advertising and marketing, Canada continues to be a hub of innovation and audience engagement. This article delves into the performance of three leading brands in the sector during Q1 2025: AIR MILES Canada, HubSpot, and Fiverr. Using comprehensive data from Sensor Tower, we explore the trends and insights that define their success.

AIR MILES Canada (LoyaltyOne, Inc.)

AIR MILES Canada stands out with its robust digital presence through airmiles.ca and airmilesshops.ca, complemented by the AIR MILES Reward Program app.

• Audience Trends:

  • airmiles.ca maintained a stable monthly true audience above 600K in Q1 2025. Visits peaked in December 2024, exceeding 6.8M, before stabilizing around 5.2M in March 2025.

  • airmilesshops.ca experienced a significant spike in December 2024 with visits over 2.1M, declining to around 560K in March 2025.

• App Engagement: The app's monthly active users hovered around 350K, showing steady engagement throughout the quarter.

• Ad Spend & Channels: Monthly ad spend peaked in October 2024 at over $1M, primarily through Facebook and Instagram, with impressions above 200M. Subsequent months saw reduced spending and impressions.

HubSpot, Inc.

HubSpot continues to lead with its extensive digital ecosystem, anchored by hubspot.com and the HubSpot app.

• Audience Trends:

  • hubspot.com displayed a remarkable increase in visits in January 2025, reaching over 9.1M, while maintaining visits per unique visitor at 32 in March 2025.

  • Monthly true audience figures saw a gradual decrease, starting from approximately 370K in October 2024 to around 207K by March 2025.

• App Engagement: Monthly active users remained stable at around 31K, indicating consistent app usage.

• Ad Spend & Channels: HubSpot's monthly ad spend peaked in December 2024 at roughly $650K, with significant impressions across LinkedIn and Facebook.

Fiverr International Limited

Fiverr's digital footprint is primarily through fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends:

  • fiverr.com saw a peak in visits in January 2025, exceeding 6.6M, with visits per unique visitor reaching 28.

  • Monthly true audience numbers showed a slight decline from 288K in December 2024 to around 238K in March 2025.

• App Engagement: Monthly active users peaked in January 2025 at over 124K, before settling at approximately 98K in March 2025.

• Ad Spend & Channels: Fiverr's monthly ad spend remained consistent, with major investments in YouTube, resulting in impressions over 37M in March 2025.

Conclusion

The Q1 2025 data highlights the strategies and audience engagement of AIR MILES Canada, HubSpot, and Fiverr. Sensor Tower's unparalleled data insights enable a comprehensive cross-platform analysis, offering critical insights into user behavior across web and app environments. With tools like Web Insights, App Performance Insights, and Pathmatics, businesses can navigate the complex landscape of digital marketing with precision and confidence. These insights empower decision-makers to optimize strategies and drive success in a competitive market.