Leading Education & Training Brands in Canada: Q1 2025 Analysis

Introduction

In the rapidly evolving Education & Training category, several brands have emerged as leaders in Canada. This article delves into the performance and trends of three key players: Duolingo, StudeerSnel Holding, and Quizlet LLC. By leveraging Sensor Tower's comprehensive datasets, we examine their web and app presence, audience engagement, and advertising strategies from Q4 2024 to Q1 2025.

Duolingo

Duolingo's digital footprint is significant, encompassing its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Throughout Q4 2024 to Q1 2025, duolingo.com consistently attracted over 9M monthly visitors. The monthly true audience grew steadily, starting at over 2.8M in October 2024 and reaching 3.3M by March 2025.

• App Engagement: The app saw a continuous increase in monthly active users, rising from approximately 2.7M in October to over 3.1M by March.

• Ad Spend & Channels: Duolingo's monthly ad spend was highest in October 2024, with a focus on YouTube, but saw a decrease in subsequent months. Total monthly impressions peaked in October with over 4.7M.

StudeerSnel Holding

StudeerSnel Holding's educational platform is accessible via studocu.com and the Studocu: AI Homework Helper app.

• Audience Trends: The website's visitor count showed fluctuation, with a notable dip in January 2025 before rebounding to over 7.6M monthly visits by March.

• App Engagement: The app maintained a stable monthly user engagement, with active users hovering around 40K throughout the period.

• Ad Spend & Channels: A significant monthly advertising push occurred in December 2024, primarily on Instagram, resulting in over 5.4M impressions.

Quizlet LLC

Quizlet LLC's offerings include the website, quizlet.com, and the Quizlet: Study with Flashcards app.

• Audience Trends: Quizlet.com experienced high traffic with monthly visits peaking at over 19M in October 2024, and maintaining robust engagement through Q1 2025.

• App Engagement: The app's monthly active users increased from about 155K in October to approximately 179K in March, reflecting growing mobile engagement.

• Ad Spend & Channels: Instagram was the dominant advertising channel, with monthly spend peaking in October 2024, generating over 44M impressions.

Conclusion

The Education & Training sector in Canada is marked by significant digital engagement across platforms. Duolingo, StudeerSnel Holding, and Quizlet LLC have demonstrated strong web and app presence, with varied advertising strategies. Sensor Tower's unique ability to provide cross-referenced data on web, app, and advertising metrics offers unparalleled insights into these trends. For a deeper understanding of cross-platform behaviors, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.