Leading Brands in Canada's Food & Dining Services: Q1 2025

In the dynamic world of food and dining services in Canada, Q1 2025 has seen significant movements among leading brands. Sensor Tower's comprehensive data analysis highlights the performance and trends of UberEATS for Customers, Tim Hortons, and DoorDash For Customers. These insights, spanning from Q4 2024 to Q1 2025, provide a detailed look into the audience engagement across websites and apps, as well as advertising strategies.

UberEATS for Customers

UberEATS maintains a strong digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website consistently attracted over 21M visits monthly, peaking in December 2024 with approximately 23.7M visits. The monthly true audience reached a stable mark above 6M by March 2025, with app-only visitors forming the majority.

• App Engagement: The app saw a steady increase in monthly active users, surpassing 5.3M in March 2025, highlighting a growing preference for mobile experiences.

• Ad Spend & Channels: UberEATS experienced fluctuating monthly ad spend, with a notable peak in December 2024 at over $5M, primarily through YouTube and TikTok, delivering substantial impressions.

Tim Hortons

Tim Hortons engages its audience through timhortons.com and the Tim Hortons app.

• Audience Trends: The website maintained a consistent monthly visitor count, reaching over 4.2M visits by March 2025. The monthly true audience steadily increased, exceeding 6M by the end of Q1 2025, with app-only visitors showing significant growth.

• App Engagement: Monthly active users on the app increased to over 5.3M in March 2025, indicating strong user retention and engagement.

• Ad Spend & Channels: Advertising spend peaked in December 2024 at over $2.7M monthly, with a focus on Instagram and Facebook, achieving high impressions.

DoorDash For Customers

DoorDash operates through doordash.com and order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends: Both websites demonstrated robust traffic, with doordash.com reaching over 14M visits in March 2025. The monthly true audience was approximately 3.9M by March 2025, with app-only visitors forming the core.

• App Engagement: The app maintained stable monthly growth, achieving over 3.1M active users by March 2025.

• Ad Spend & Channels: DoorDash's monthly ad spend peaked in March 2025 at over $790K, leveraging TikTok and YouTube for high engagement and impressions.

Conclusion

The food and dining services sector in Canada showcases diverse strategies and significant engagement across digital platforms. Sensor Tower's unparalleled data capabilities provide critical insights into these trends, offering a unique cross-referencing of web, app, and advertising data. Leveraging tools like Web Insights, Pathmatics, and App Performance Insights, businesses can gain detailed insights into cross-platform user behavior, vital for strategic decision-making.