Leading Gaming Brands in Canada: Q1 2025 Performance Overview

In the fast-evolving gaming industry, understanding audience trends and platform performance is crucial. Sensor Tower, with its unparalleled data insights, is here to shed light on the top-performing gaming brands in Canada for Q1 2025. We'll explore the key players: Roblox (Mobile), Steam, and bet365, analyzing their website and app presence, audience engagement, and advertising strategies.

Roblox (Mobile)

Roblox, a major player in the mobile gaming scene, continues to captivate audiences with its diverse platform offerings.

• Website Performance: The website, roblox.com, showed an impressive increase in visits from Q4 2024 to Q1 2025, peaking at over 225M visits in December 2024. The unique monthly visits remained stable above 2M, with a notable increase in visits per unique visitor, reaching as high as 69 in early 2025.

• App Engagement: The Roblox app experienced steady growth in monthly active users, consistently above 3.3M throughout the period, peaking at approximately 3.7M in January 2025.

• Audience Trends: The monthly deduplicated audience remained stable above 4.3M, with a balanced mix of app-only and web-only visitors. The cross-platform engagement saw an increase, highlighting the seamless user experience across web and mobile.

• Ad Spend & Channels: Roblox's monthly advertising spend saw a significant spike in January 2025, with over $60K spent primarily on TikTok, delivering impressions exceeding 15M. This strategic investment in social media channels underscores their focus on reaching a younger demographic.

Steam

Steam continues to be a dominant force in the digital distribution gaming market, maintaining a strong presence across both web and app platforms.

• Website Performance: The sites, steamcommunity.com and store.steampowered.com, showed robust activity, with visits peaking at over 11M in December 2024. Unique monthly visits and visits per unique visitor remained stable, indicating consistent user engagement.

• App Engagement: The Steam app experienced a rise in monthly active users, reaching approximately 375K by March 2025. This growth reflects Steam's continuous appeal to mobile users.

• Audience Trends: Steam’s monthly deduplicated audience consistently exceeded 1.2M, with a notable balance between app-only and web-only users. The cross-platform engagement highlighted the platform's versatility.

• Ad Spend & Channels: Steam's advertising efforts were concentrated in December 2024 and January 2025, with Instagram being the primary channel, achieving over 2M impressions during peak months.

bet365

Bet365 remains a key player in the online sports betting sector, leveraging both web and app platforms to engage users.

• Website Performance: The website, bet365.com, maintained high visit numbers, with a peak of over 145M visits in November 2024. The visits per unique visitor metric remained impressively high, reaching 97 in January 2025.

• App Engagement: The bet365 - Sports Betting app saw stable monthly active user numbers, consistently above 750K, peaking at approximately 835K in March 2025.

• Audience Trends: The monthly deduplicated audience remained above 1.4M, with a significant portion accessing both web and app platforms, indicating strong cross-platform engagement.

• Ad Spend & Channels: Bet365's monthly advertising spend was notable in February 2025, exceeding $260K, with a diverse channel strategy including desktop video and Facebook, achieving impressions over 45M.

Conclusion

The gaming landscape in Canada continues to thrive, with brands like Roblox, Steam, and bet365 leading the charge through strategic web and app engagements. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, are essential tools for understanding these dynamics and driving informed decisions in the gaming industry.

For detailed insights into cross-platform user behavior, Sensor Tower remains the go-to resource.