Leading Gaming Brands in Canada: Q1 2025 Overview

Introduction

In the first quarter of 2025, the gaming landscape in Canada was dominated by several key players, each demonstrating unique trends in user engagement across their websites and apps. This article delves into the performance of three leading brands: Roblox (Mobile), Steam, and bet365, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower’s comprehensive data, available through our Web Insights, Pathmatics, and App Performance Insights, provides unparalleled insights into these brands.

Roblox (Mobile)

Roblox is renowned for its immersive gaming platform that captivates millions globally. Its digital presence is notably robust, with its website, roblox.com, and Roblox app capturing significant audience attention.

• Audience Trends: From Q4 2024 to Q1 2025, roblox.com maintained a stable monthly visitor count, with unique visits peaking in December at approximately 2.4M. Monthly true audience figures remained above 4.3M throughout the quarter, with a notable increase in March.

• App Engagement: The Roblox app saw a steady rise in monthly active users, surpassing 3.2M by March 2025. This indicates a strong preference for mobile gaming experiences.

• Ad Spend & Channels: Roblox's advertising efforts surged in January, with monthly ad spend reaching over $60K, primarily on TikTok, delivering impressive impressions exceeding 15M.

Steam

Steam's ecosystem, accessible via steamcommunity.com and store.steampowered.com, continued to attract a diverse gaming audience.

• Audience Trends: Both websites experienced growth, with unique visits on steamcommunity.com exceeding 700K in March. The monthly true audience for both sites combined reached over 1.8M by the end of Q1 2025.

• App Engagement: The Steam app enjoyed a consistent increase in monthly active users, reaching over 1M in March, reflecting healthy engagement with the platform.

• Ad Spend & Channels: Steam's monthly ad spend peaked in January, with Instagram being the primary channel, resulting in over 2.4M impressions.

bet365

Bet365's presence in the sports betting segment is well-established, with its website, bet365.com, and bet365 - Sports Betting app, capturing substantial audience interest.

• Audience Trends: Despite some fluctuations, bet365.com maintained a strong user base, with unique visits remaining above 1M. The monthly true audience saw a slight decline, settling at around 1.4M in March.

• App Engagement: The app experienced a decrease in monthly active users to approximately 680K by March, indicating a potential shift in user engagement preferences.

• Ad Spend & Channels: Bet365's advertising strategy was aggressive, with February seeing the highest monthly spend of over $260K, predominantly on desktop video and Facebook, yielding impressions exceeding 45M.

Conclusion

The first quarter of 2025 showcased dynamic shifts in the gaming sector in Canada, with Roblox, Steam, and bet365 leading the charge. Sensor Tower’s comprehensive datasets, including Web Insights, App Performance Insights, and Pathmatics, offer invaluable insights into these trends, enabling brands to strategize effectively across platforms. As the gaming landscape continues to evolve, such data-driven insights are crucial for understanding and capitalizing on user behavior.

By leveraging Sensor Tower's analytics, decision-makers can gain a competitive edge, making informed choices that drive growth and innovation in the ever-expanding gaming market. For more information, visit our website.