Leading Brands in Canada's Generative AI Space: Q1 2025 Analysis

In the ever-evolving landscape of generative AI, Canada has emerged as a vibrant hub for innovation and growth. In Q1 2025, several brands have stood out in this category, showcasing impressive digital footprints across their websites and apps. This article delves into the performance of leading brands: ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. Leveraging Sensor Tower's unparalleled data insights, we explore audience trends, app engagement, and advertising strategies.

ChatGPT

ChatGPT's digital presence is anchored by its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: Throughout Q1 2025, chatgpt.com experienced a consistent rise in traffic, with visits increasing from over 1B in January to nearly 1.4B in March. The true monthly audience remained stable above 10M, with a noticeable increase in app-only visitors.

• App Engagement: Monthly active users of the ChatGPT app saw a steady climb, reaching over 7M by March. This indicates a growing preference for mobile interaction among users.

• Ad Spend & Channels: Interestingly, ChatGPT's monthly advertising spend was minimal, with a brief spike in February on platforms like Facebook and Instagram, resulting in substantial impressions despite the limited investment.

Adobe Acrobat & Document Cloud

Adobe's presence in the generative AI space is highlighted by acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website maintained a stable monthly audience, with visits hovering around 8M. The true monthly audience consistently exceeded 6M, with a strong app-only user base.

• App Engagement: Adobe Acrobat's app engagement was robust, with monthly active users surpassing 5.5M throughout the quarter, reflecting the app's critical role in user interaction.

• Ad Spend & Channels: Adobe's substantial monthly ad spending, particularly on platforms like Facebook and Instagram, resulted in impressive impressions, highlighting a strategic focus on social media channels.

Google Gemini

Google Gemini's digital footprint is defined by its website, gemini.google.com, and the Google Gemini app.

• Audience Trends: Visits to gemini.google.com showed variability, peaking in February with over 170M visits. The true monthly audience remained above 3M, with a significant portion accessing via the app.

• App Engagement: The app's monthly active users peaked in February, nearing 1.8M, indicating a temporary surge in mobile interest.

• Ad Spend & Channels: Google Gemini's monthly ad spend was consistent across the quarter, with a focus on desktop video channels, ensuring steady impressions.

Conclusion

The generative AI landscape in Canada during Q1 2025 showcases dynamic trends and strategic digital engagements. Sensor Tower's comprehensive data insights have been pivotal in understanding cross-platform user behaviors, offering unparalleled visibility into web, app, and advertising dynamics. As these brands continue to innovate and expand, the role of accurate, cross-referenced data remains crucial for sustained growth and engagement.

Explore more about Sensor Tower's offerings through Web Insights, App Performance Insights, and Pathmatics.