Canada's Leading Generative AI Brands in Q1 2025

As the generative AI landscape continues to evolve, certain brands have emerged as leaders in Canada, showcasing impressive audience engagement across both web and app platforms. In Q1 2025, ChatGPT, Google Gemini, and Adobe Acrobat & Document Cloud stood out with substantial monthly deduplicated audiences. Sensor Tower's comprehensive data offerings provide an unparalleled view into these brands' performance.

ChatGPT

ChatGPT, accessible via chatgpt.com and the ChatGPT app, demonstrated robust growth in Q1 2025.

• Audience Trends: The monthly deduplicated audience remained stable above 11M throughout the quarter, with a notable increase in March. The website, chatgpt.com, saw visits rise from 1B in January to over 1.4B in March, while unique visits also increased, indicating heightened user engagement.

• App Engagement: Monthly active users for the ChatGPT app grew steadily from around 6.3M in January to approximately 7.3M by March, reflecting a strong mobile user base.

• Ad Spend & Channels: ChatGPT's monthly ad spend was minimal, with a brief campaign in February focusing on Facebook and Instagram, resulting in nearly 90K impressions.

Google Gemini

Google Gemini, available at gemini.google.com and through the Google Gemini app, showed diverse engagement patterns.

• Audience Trends: The website gemini.google.com experienced a peak in February with visits surpassing 170M, while unique visits remained consistent. The true monthly audience for the web and app reached over 3.5M in February.

• App Engagement: The Google Gemini app saw a slight dip in March, with monthly active users decreasing from 1.77M in February to 1.66M.

• Ad Spend & Channels: Google Gemini maintained a consistent ad presence, with monthly spends around $15K, predominantly on desktop video, achieving impressions between 670K and 1.2M.

Adobe Acrobat & Document Cloud

Adobe's presence through acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app remained strong.

• Audience Trends: The website's visits fluctuated, peaking at 9.8M in January, with unique visits hovering around 740K. The true monthly audience for both platforms surpassed 6.8M in March.

• App Engagement: The app's monthly active users increased steadily from 5.8M in January to over 6.2M by March, indicating solid mobile engagement.

• Ad Spend & Channels: Adobe maintained a robust advertising strategy, with monthly ad spends exceeding $1.4M in January across various channels, including Facebook, Instagram, and YouTube, generating billions of impressions.

Conclusion

In Q1 2025, ChatGPT, Google Gemini, and Adobe Acrobat & Document Cloud led Canada's generative AI category with significant cross-platform engagement. Sensor Tower's data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends, highlighting the dynamic shifts in user behavior across web and mobile platforms. As these brands continue to innovate, their ability to attract and retain audiences remains crucial in the competitive AI landscape. Sensor Tower empowers decision-makers with data-driven insights, ensuring strategic advantages in navigating this rapidly evolving market. Learn more about our services.