Leading Health Care Services Brands in Canada: Q1 2025 Analysis

Introduction

In the dynamic landscape of health care services in Canada, several brands have stood out in Q1 2025. Shoppers Drug Mart, Maple Corporation, and BetterHelp have demonstrated unique trends across their websites and apps, capturing a significant monthly true audience. Sensor Tower's comprehensive data analysis provides insights into these brands' performances, showcasing cross-platform user behavior and advertising strategies.

Shoppers Drug Mart

Shoppers Drug Mart is a well-recognized leader in health care retail, known for its vast network of stores and comprehensive digital platforms.

• Audience Trends: From Q4 2024 to Q1 2025, shoppersdrugmart.ca saw visits fluctuate slightly, peaking in December at over 14M visits. The monthly true audience remained stable above 2.3M during this period.

• App Engagement: The app experienced a steady increase in monthly active users, reaching approximately 590K by March 2025, indicating a strong preference for mobile engagement.

• Ad Spend & Channels: Shoppers Drug Mart's monthly ad spend peaked in October 2024, with significant investments in Facebook and Instagram, resulting in millions of impressions.

Maple Corporation

Maple Corporation is renowned for its innovative telehealth solutions, offering 24/7 access to online doctors.

• Audience Trends: The website experienced a remarkable increase in visits in January 2025, reaching over 4.4M visits. Monthly true audience figures remained close to 200K throughout the quarter.

• App Engagement: The app's monthly active users peaked in January 2025 at around 135K, reflecting a significant demand for mobile health services.

• Ad Spend & Channels: Advertising efforts were most pronounced in December 2024, with a focus on Facebook, generating substantial impressions.

BetterHelp

BetterHelp is a leading provider of online therapy services, known for its accessibility and convenience.

• Audience Trends: The website saw a spike in visits in January 2025, with numbers exceeding 1.1M. The monthly true audience remained above 90K for most of the quarter.

• App Engagement: The app's monthly active users showed consistent growth, reaching over 38K by March 2025.

• Ad Spend & Channels: BetterHelp's monthly ad spend peaked in March 2025, with TikTok and Instagram being key channels for reaching their audience, generating millions of impressions.

Conclusion

The health care services sector in Canada is thriving, with Shoppers Drug Mart, Maple Corporation, and BetterHelp leading the charge in Q1 2025. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these brands' performances. Our tools, including Web Insights, Pathmatics, and App Performance Insights, offer critical data for understanding cross-platform user behavior and optimizing digital strategies. This consolidated data offers unique advantages for decision-makers, ensuring informed strategic planning and competitive advantage.