Leading Brands in Canada's Investing & Financial Management Category: Q1 2025

Introduction

In Q1 2025, Canada's Investing & Financial Management sector demonstrated significant digital engagement across leading brands. Leveraging Sensor Tower's comprehensive data analytics, this report delves into the performance of Questrade, Inc., Crypto.com, and Coinbase, Inc. Our analysis covers trends from Q4 2024 to Q1 2025, highlighting audience behavior across web and app platforms.

Questrade, Inc.

Questrade boasts a substantial digital footprint with its questrade.com website and the QuestMobile: Invest & Trade app.

• Audience Trends: The website witnessed a steady increase in visits, peaking at 19M in February 2025. Monthly unique visits rose from 540K in December 2024 to over 600K in February 2025. The monthly true audience remained stable above 950K throughout Q1 2025.

• App Engagement: The app maintained a consistent monthly active user base, with active users hovering around 530K from January to March 2025.

• Ad Spend & Channels: Questrade increased its advertising efforts, with monthly spend peaking at around $680K in March 2025. Instagram and Facebook were primary channels, delivering significant monthly impressions.

Crypto.com

Crypto.com maintains a dynamic presence with its crypto.com website and Crypto.com: Buy Bitcoin & CRO app.

• Audience Trends: The website experienced fluctuations, with a notable drop to 1.3M visits in March 2025. Monthly true audience figures started strong at over 1.2M in January but saw a dip to 930K by March.

• App Engagement: Monthly active users peaked at 895K in January 2025, before stabilizing around 750K.

• Ad Spend & Channels: Monthly ad spend was highest in November 2024 at approximately $3M, with significant impressions from Facebook and Instagram.

Coinbase, Inc.

Coinbase boasts a strong digital presence with coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: The website's visits surged to over 11M in March 2025. Monthly true audience numbers were robust, reaching 940K in January 2025 before a decline to 670K by March.

• App Engagement: The app saw an increase in monthly active users, peaking at 626K in January 2025.

• Ad Spend & Channels: Monthly advertising spend peaked in December 2024 at $440K, with TikTok and YouTube being significant channels for impressions.

Conclusion

The Investing & Financial Management category in Canada continues to evolve, with leading brands like Questrade, Crypto.com, and Coinbase adapting to changing trends. Sensor Tower's unmatched ability to cross-reference web, app, and advertising data offers invaluable insights into user behavior and engagement across platforms. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.