Leading Shopping Brands in Canada: Q1 2025 Overview

In the dynamic world of e-commerce, understanding monthly audience engagement across platforms is crucial. This article delves into the performance of leading shopping brands in Canada during Q1 2025, focusing on Shop Amazon, Canadian Tire, and Walmart Inc. Sensor Tower's comprehensive data offers insights into web and app usage, monthly advertising spend, and audience trends.

Shop Amazon

Shop Amazon's digital presence remains robust, with its main platform being amazon.com and the Amazon Shopping app.

• Audience Trends: From Q4 2024 to Q1 2025, amazon.com experienced fluctuations in visits, starting from over 467M visits in October 2024 to about 389M in March 2025. The monthly true audience remained stable above 17M throughout the quarter.

• App Engagement: Monthly active users on the Amazon Shopping app remained steady, hovering around 13.6M by March 2025.

• Ad Spend & Channels: Amazon's monthly ad spend decreased over the period, starting from approximately $3.7M in October 2024 to about $1.4M in March 2025, with significant impressions primarily from Facebook and Instagram channels.

Canadian Tire

Canadian Tire's online presence includes canadiantire.ca and the Canadian Tire: Shop Smarter app.

• Audience Trends: The website consistently attracted over 84M visits in March 2025, with monthly unique visits remaining above 10M. Monthly true audience figures were stable around 11.7M.

• App Engagement: The app's monthly active users showed a slight decline, stabilizing at about 1.9M by the end of Q1 2025.

• Ad Spend & Channels: Monthly advertising spend peaked in December 2024 at approximately $7.7M, with a focus on Facebook and Instagram, before dropping to around $1.5M in March 2025.

Walmart Inc.

Walmart's digital ecosystem features walmart.com and the Walmart: Shopping & Savings app.

• Audience Trends: Walmart.com maintained a strong presence with visits peaking at over 109M in November 2024. The monthly true audience remained above 12M throughout the quarter.

• App Engagement: The Walmart app saw stable engagement, with monthly active users around 2.9M in March 2025.

• Ad Spend & Channels: Walmart increased its monthly advertising efforts in March 2025, spending approximately $4.6M, with significant impressions from YouTube and Instagram.

Conclusion

Sensor Tower's unparalleled data insights reveal significant trends in the shopping category in Canada. With comprehensive Web Insights, Pathmatics, and App Performance Insights, businesses can better understand cross-platform user behavior and optimize their strategies. As these brands continue to evolve, staying informed with Sensor Tower's data will be essential for maintaining a competitive advantage.

For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights.