Leading Brands in Canada's Web Development Sector: Q1 2025 Performance Overview

Introduction

In the rapidly evolving landscape of web development, three brands stand out in Canada for their impressive digital presence: Shopify Inc., Wix.com, Inc., and Squarespace, Inc. This article delves into their performance from Q4 2024 to Q1 2025, highlighting key trends and insights. Sensor Tower's comprehensive data, encompassing web, app, and advertising metrics, provides a unique perspective on these brands' cross-platform user behavior.

Shopify Inc.

Shopify's digital ecosystem includes multiple platforms: myshopify.com, shop.app, and shopify.com, alongside the apps Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends: The website myshopify.com saw visits stabilize around 5M monthly, with unique visits slightly fluctuating but remaining above 780K. Shop.app exhibited a notable spike in November, with visits peaking at over 12M. Shopify.com maintained a unique monthly visitor count above 1.2M consistently.

• App Engagement: The Shop app's monthly active users peaked in December at over 2.7M, while the Shopify app experienced a steadier user base, maintaining around 130K monthly active users.

• Ad Spend & Channels: Shopify's monthly advertising spend peaked in January at over $2M, with significant impressions primarily through YouTube and Instagram. Desktop video channels remained minimal throughout the period.

Wix.com, Inc.

Wix operates wix.com and the Wix - Website Builder app.

• Audience Trends: Wix.com saw a substantial increase in monthly visits, climbing from 10M in October to over 22M by March. Unique monthly visits remained around 350K, indicating high engagement with returning users.

• App Engagement: The Wix app maintained a stable monthly active user base, with active users fluctuating slightly around 58K to 62K.

• Ad Spend & Channels: Wix's monthly ad spend reached up to $1.3M in March, with YouTube dominating the impressions, followed by significant engagement on Instagram and Facebook.

Squarespace, Inc.

Squarespace's presence includes squarespace.com and the Squarespace: Run your business app.

• Audience Trends: Squarespace.com displayed stable unique monthly visits around 500K, with a notable visit increase to over 13M in January.

• App Engagement: The Squarespace app maintained a smaller, steady monthly active user base of around 4.7K.

• Ad Spend & Channels: Squarespace's monthly ad spend peaked in February at over $1M, leveraging desktop video and Instagram for substantial impressions.

Conclusion

The first quarter of 2025 highlighted the dynamic nature of web development brands in Canada. Shopify, Wix, and Squarespace each showed distinctive strengths across platforms. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these brands' cross-platform strategies, showcasing their ability to capture and retain their audience effectively. Sensor Tower's consolidated data empowers decision-makers with the strategic insights necessary to navigate the competitive digital landscape successfully.