Leading Web Development Brands in Canada: Q1 2025 Overview

Introduction

In an ever-evolving digital landscape, web development platforms have become indispensable for businesses and individuals. In Q1 2025, Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. emerged as leading brands in Canada, showcasing significant digital presence across their websites and apps. This article explores their performance trends from Q4 2024 to Q1 2025, highlighting key data insights provided by Sensor Tower's comprehensive analytics.

Shopify Inc.

Shopify's digital ecosystem is robust, featuring the websites myshopify.com and shopify.com, alongside the apps Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends:

  • myshopify.com experienced fluctuating visits, peaking in January 2025 with over 6M visits monthly.

  • shopify.com faced a decline from October 2024 to February 2025 but rebounded slightly in March.

  • The monthly deduplicated audience remained consistently above 3M during the quarter.

• App Engagement:

  • Shop: All your favorite brands app maintained a stable monthly active user base, hovering around 1.3M users.

  • Shopify - Your Ecommerce Store app saw a slight increase, reaching approximately 200K monthly active users by March 2025.

• Ad Spend & Channels:

  • Shopify's monthly advertising expenditure peaked in January 2025 at over $2M, with significant impressions driven by YouTube and Instagram.

Wix.com, Inc.

Wix's digital offerings include the wix.com website and the Wix - Website Builder app.

• Audience Trends:

  • wix.com saw a steady increase in visits, reaching over 21M monthly visits by March 2025.

  • The monthly deduplicated audience grew, peaking at approximately 400K in January 2025.

• App Engagement:

  • The app's monthly active users remained stable around 77K, indicating a consistent mobile presence.

• Ad Spend & Channels:

  • Wix's monthly advertising expenditure was highest in March 2025, exceeding $1.3M, with YouTube as a dominant channel for impressions.

SquareSpace, Inc.

SquareSpace is represented by the squarespace.com website and the Squarespace: Run your business app.

• Audience Trends:

  • squarespace.com visits increased, reaching over 11M monthly visits by March 2025.

  • The monthly deduplicated audience consistently surpassed 500K throughout the quarter.

• App Engagement:

  • The app maintained a modest monthly active user base, with users just above 1K.

• Ad Spend & Channels:

  • Monthly advertising expenditure peaked in February 2025 at over $1M, with desktop video and Instagram leading in impressions.

Conclusion

The first quarter of 2025 showcased the dynamic landscape of web development platforms in Canada. Shopify, Wix, and SquareSpace each demonstrated unique strengths across web and app platforms. Sensor Tower's unparalleled analytics provide critical insights into these trends, empowering businesses to navigate and optimize their digital strategies. For deeper insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.