Leading Auto Brands in Germany: Q1 2025 Overview

In the dynamic world of automotive brands in Germany, Q1 2025 has seen remarkable trends and performances. This article delves into the leading brands in the auto category: mobile.de GmbH, AutoScout24 GmbH, and Tesla Motors. Leveraging Sensor Tower’s unparalleled data capabilities, we explore their monthly deduplicated audience across websites and apps from Q4 2024 to Q1 2025.

mobile.de GmbH

mobile.de GmbH continues to dominate the auto category with its extensive reach across both web and mobile platforms.

• Audience Trends: The website, mobile.de, maintained a stable monthly deduplicated audience, with visits peaking in March 2025 at over 134M. The monthly deduplicated audience consistently exceeded 13M throughout the quarter.

• App Engagement: The mobile.de - car market app saw a gradual increase in monthly active users, reaching nearly 1.2M by March 2025.

• Ad Spend & Channels: A noteworthy spike in monthly advertising spend occurred in March 2025, surpassing $790K, primarily driven by Facebook and Instagram channels.

AutoScout24 GmbH

AutoScout24 GmbH has shown a strong presence in the auto market, with a balanced performance across their digital platforms.

• Audience Trends: The website autoscout24.de experienced a fluctuating audience, with visits peaking in January 2025 at over 88M. The true monthly deduplicated audience remained stable around 8M.

• App Engagement: The AutoScout24: Buy & sell cars app saw its monthly active user base grow to over 750K by March 2025.

• Ad Spend & Channels: Advertising efforts remained consistent, with monthly spend hovering around $340K. Facebook was the dominant channel, delivering substantial impressions.

Tesla Motors

Tesla Motors, known for its innovative approach, has shown interesting trends across its platforms.

• Audience Trends: The website tesla.com saw a dip in February 2025 but recovered in March with visits over 10M. The monthly deduplicated audience remained above 1.4M.

• App Engagement: The Tesla app maintained a modest but steady monthly active user base, with active users around 98K.

• Ad Spend & Channels: Tesla’s monthly ad spend was minimal, focusing primarily on YouTube, with modest impressions.

Conclusion

The automotive market in Germany continues to evolve, with digital platforms playing a crucial role. Sensor Tower’s comprehensive data provides invaluable insights into these trends, highlighting cross-platform user behavior. Visit Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights for more detailed information on web, app, and advertising data.