Leading Brands in Germany’s Coupons & Rebates Category: Q1 2025 Insights

In the ever-evolving landscape of digital savings, Germany's Coupons & Rebates category continues to thrive, with leading brands like corporate benefits Germany GmbH, DeutschlandCard GmbH, and marktguru GmbH at the forefront. This article delves into their performance from Q4 2024 to Q1 2025, highlighting significant trends and insights provided by Sensor Tower's comprehensive data.

corporate benefits Germany GmbH

corporate benefits Germany GmbH maintains a robust presence with its website, corporate-benefits.de, and the corporate benefits app.

• Audience Trends: From Q4 2024 to Q1 2025, corporate-benefits.de experienced fluctuations in monthly visits, peaking in November with over 35M visits and settling at approximately 30M by March. Monthly unique visits remained stable above 2M throughout this period.

• App Engagement: The app saw a consistent increase in monthly active users, starting around 1.3M in October and reaching over 1.5M by March.

• Ad Spend & Channels: Interestingly, corporate benefits focused minimal monthly ad spend, with a brief spike in November on YouTube, amounting to under $0.5K.

DeutschlandCard GmbH

DeutschlandCard's digital strategy encompasses deutschlandcard.de and the DeutschlandCard app.

• Audience Trends: The website saw a peak in December with monthly visits reaching approximately 8.7M and a slight decline to around 3.6M by March. Monthly unique visits hovered around 600K to 850K.

• App Engagement: The app's monthly active users peaked at over 3M in November, with a notable decrease to about 1.5M by March, reflecting seasonal trends.

• Ad Spend & Channels: DeutschlandCard showed a diversified ad strategy, with a substantial monthly spend exceeding $50K, primarily on Facebook and Instagram, generating millions of impressions.

marktguru GmbH

marktguru GmbH leverages both marktguru.de and the marktguru Prospekte & Cashback app for its audience.

• Audience Trends: The website saw stable monthly visits, with a peak of around 3.2M in November and a steady flow of monthly unique visits around 200K to 350K.

• App Engagement: The app maintained a strong monthly active user base, with active users fluctuating between 1.5M and 1.6M.

• Ad Spend & Channels: Monthly ad spend varied, peaking at over $30K in March, focusing on Instagram and TikTok, which resulted in significant impression numbers.

Conclusion

The Coupons & Rebates category in Germany showcases dynamic growth and strategic engagement across digital platforms. Sensor Tower's unparalleled data, including Web Insights, App Performance Insights, and Pathmatics, provides critical insights into cross-platform user behavior, enabling brands to optimize their strategies effectively. With these insights, brands can continue to lead and innovate in this competitive market.

For further exploration of data insights, visit Sensor Tower's Web Insights and Pathmatics offerings.