Leading Brands in Germany's Coupons & Rebates Category: Q1 2025 Insights

Introduction

In the dynamic Coupons & Rebates category, several brands have emerged as leaders in the German market. This article delves into the performance and trends of DeutschlandCard GmbH, marktguru GmbH, and Groupon from Q4 2024 to Q1 2025. Using Sensor Tower's comprehensive data, we explore audience trends, app engagement, and advertising strategies across platforms.

DeutschlandCard GmbH

DeutschlandCard GmbH has solidified its position with a robust digital presence through its website, deutschlandcard.de, and the DeutschlandCard app.

• Audience Trends:

  • The website saw a fluctuation in unique visits, peaking in November 2024 at over 800K before declining to around 560K by March 2025.

  • The monthly deduplicated audience decreased from over 3.3M in January 2025 to approximately 1.9M by March, with the app audience dominating over web visitors.

• App Engagement:

  • Monthly active users on the DeutschlandCard app showed a decline from 600K in November 2024 to just over 230K by March 2025.

• Ad Spend & Channels:

  • Monthly advertising spend peaked in November at approximately $87K, with a notable focus on Facebook, which garnered significant impressions.

  • Desktop video and Instagram channels saw increased investment, especially in March 2025.

marktguru GmbH

marktguru GmbH has been steadily growing its audience through its platform, marktguru.de, and the marktguru Prospekte & Cashback app.

• Audience Trends:

  • The website's unique visits rose from 233K in January to over 330K by March 2025.

  • The monthly deduplicated audience remained stable, with a slight increase to nearly 1.9M in March, indicating consistent app engagement.

• App Engagement:

  • The app maintained a steady monthly active user base, hovering around 170K throughout Q1 2025.

• Ad Spend & Channels:

  • Monthly ad spend reached its highest in March 2025 at approximately $31K, with Instagram and TikTok being the primary channels for impressions.

Groupon

Groupon has leveraged its extensive reach through groupon.com and the Groupon - Local Deals Near Me app.

• Audience Trends:

  • The website experienced a decrease in unique visits from over 900K in November 2024 to around 540K by March 2025.

  • Despite fluctuations, the monthly deduplicated audience remained above 900K throughout Q1 2025.

• App Engagement:

  • Monthly active users on the Groupon app saw a gradual decline from 150K in October 2024 to just above 130K by March 2025.

• Ad Spend & Channels:

  • Groupon's monthly advertising spend was highest in February 2025, at approximately $179K, with Facebook being the dominant channel for impressions.

Conclusion

In Q1 2025, Germany's Coupons & Rebates category saw significant shifts in audience engagement and advertising strategies. DeutschlandCard, marktguru, and Groupon each demonstrated unique strengths across web and mobile platforms. Sensor Tower's unparalleled cross-platform insights continue to provide critical data for understanding these trends, offering a comprehensive view through Web Insights, App Performance Insights, and Pathmatics. These insights empower decision-makers with the tools needed to navigate and leverage emerging market opportunities effectively.