Leading Brands in Education & Training: Q1 2025 Analysis

In the fast-evolving landscape of education and training, understanding cross-platform dynamics is crucial. Sensor Tower's comprehensive data offers unparalleled insights into the digital presence of leading brands in this category. This article delves into the performance of three key players: Duolingo, Babbel, and Quizlet, analyzing their trends from Q4 2024 to Q1 2025.

Duolingo: Steady Growth and Strategic Advertising

Digital Presence: Duolingo's robust digital footprint is evident across its website and Duolingo - Language Lessons app.

• Audience Trends: The website maintained a stable monthly audience, with visits peaking in December 2024 at over 18M. The monthly deduplicated audience saw a consistent increase, reaching approximately 7.9M by March 2025.

• App Engagement: The app's monthly active users steadily grew, surpassing 3.9M in March 2025, indicating strong mobile engagement.

• Ad Spend & Channels: Duolingo's monthly advertising spend saw a significant spike in March 2025, exceeding $280K, primarily through Snapchat, delivering over 112M impressions.

Babbel: Consistent User Engagement and Strategic Focus

Digital Presence: Babbel's digital ecosystem includes its website and Babbel - Language Learning app.

• Audience Trends: The website visits showed fluctuations, with a notable rise in November 2024, reaching nearly 9.8M. The monthly deduplicated audience remained stable, hovering around 1.4M in Q1 2025.

• App Engagement: The app's monthly active users remained fairly consistent, averaging around 300K throughout the period.

• Ad Spend & Channels: Monthly ad spend peaked in November 2024 at over $1.2M, with Facebook being the dominant channel, achieving impressive reach.

Quizlet: Steady Web Traffic and Focused Advertising

Digital Presence: Quizlet's presence is anchored by its website and Quizlet: Study with Flashcards app.

• Audience Trends: The website maintained strong traffic, with visits consistently around 12-14M. The monthly deduplicated audience grew to approximately 760K by March 2025.

• App Engagement: The app's monthly active users showed resilience, peaking at 283K in March 2025.

• Ad Spend & Channels: Quizlet's advertising efforts were concentrated on Instagram, with notable activity in late 2024, achieving over 12M impressions in November.

Conclusion

The education and training sector continues to thrive, with Duolingo, Babbel, and Quizlet leading the charge. Sensor Tower's extensive data, including Web Insights and App Performance Insights, provides crucial insights into these brands' cross-platform strategies. Our unique ability to cross-reference web, app, and advertising data offers unparalleled visibility into user behavior, making Sensor Tower an indispensable resource for industry analysis.

For more detailed insights, explore our offerings on Web Insights and Pathmatics.