Top Film & Television Brands in Germany: Q1 2025 Insights

Introduction

In the dynamic landscape of Film & Television in Germany, certain brands have emerged as leaders in Q1 2025. With the help of Sensor Tower's comprehensive data, we can explore the performance and trends of these leading brands: RTL Group, Chefkoch Magazine, and Netflix, Inc. This analysis covers the period from Q4 2024 to Q1 2025, highlighting audience trends across websites and apps, as well as advertising strategies.

RTL Group

RTL Group's digital presence encompasses multiple platforms, including websites like kochbar.de, n-tv.de, rtl2.de, and toggo.de, along with the RTL+ app.

• Monthly Audience Trends: Across its websites, RTL Group saw varying patterns. For instance, n-tv.de maintained a robust monthly visit count, exceeding 370M in March 2025. In contrast, rtl2.de experienced a significant spike in January 2025, with visits reaching over 11M, before stabilizing around 3.5M by March.

• Monthly App Engagement: The RTL+ app showed an upward trend in monthly active users, growing from 3.1M in January to over 3.3M by March, indicating strong mobile engagement.

• Monthly Ad Spend & Channels: RTL Group's monthly ad spend fluctuated, peaking in December 2024 with around $1.6M. Facebook and Instagram were primary channels, delivering significant impressions.

Chefkoch Magazine

Chefkoch Magazine is notable for its website chefkoch.de and the Chefkoch - Rezepte & Kochen app.

• Monthly Audience Trends: The website saw consistent traffic, with visits peaking at over 98M in December 2024. The monthly true audience remained stable, hovering around 11M throughout Q1 2025.

• Monthly App Engagement: The app maintained a steady monthly active user base, with active users slightly above 3.1M in March 2025.

• Monthly Ad Spend & Channels: Advertising efforts were modest, with the highest monthly spend in December 2024, focusing on Instagram for reach and engagement.

Netflix, Inc.

Netflix's presence is marked by its widely popular website netflix.com and the Netflix app.

• Monthly Audience Trends: The website consistently attracted substantial traffic, with visits exceeding 320M in December 2024. The monthly true audience remained robust, with a slight decline to about 12.2M by March 2025.

• Monthly App Engagement: The Netflix app saw a stable monthly active user base, maintaining around 9M active users across Q1 2025.

• Monthly Ad Spend & Channels: Netflix significantly increased its monthly ad spend in December 2024, topping $3.5M, leveraging Facebook and Instagram as primary channels.

Conclusion

In Q1 2025, RTL Group, Chefkoch Magazine, and Netflix, Inc. demonstrated strong digital engagement across their platforms. Sensor Tower's unparalleled data provided insights into cross-platform user behavior, emphasizing the importance of both web and app presence. These brands effectively utilized advertising channels to enhance their reach, showcasing the dynamic nature of the Film & Television category in Germany.

For more detailed insights, explore Sensor Tower's offerings such as Web Insights, App Performance Insights, and Pathmatics.