Leading Brands in Germany's Film & Television Category in Q1 2025

The Film & Television sector in Germany has seen remarkable engagement across various platforms in Q1 2025. Among the leading brands, RTL Group, Netflix, Inc., and Chefkoch Magazine have emerged with substantial monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of these brands, highlighting their digital presence and advertising strategies.

RTL Group

RTL Group's digital footprint is extensive, with a strong presence across multiple platforms, including their websites kochbar.de, n-tv.de, rtl2.de, toggo.de, and vorname.com, along with the RTL+ and ntv Nachrichten apps.

• Audience Trends:

  • kochbar.de: Saw a noticeable spike in December 2024 with visits doubling to over 15M, which then stabilized above 8M in Q1 2025.

  • n-tv.de: Steadily increased in visits, peaking at over 36M in January 2025.

  • rtl2.de: Visits remained consistent, with a peak in January 2025 at 2.2M.

  • toggo.de: Showed a significant increase in March 2025, reaching over 22M visits.

  • vorname.com: Visits peaked in January 2025 at 17M before stabilizing around 10M.

• App Engagement:

  • RTL+: Monthly active users remained stable, fluctuating slightly above 800K.

  • ntv Nachrichten: Continued growth in monthly active users, exceeding 1.2M by February 2025.

• Ad Spend & Channels:

  • Total monthly ad spend was highest in December 2024 at over $1.6M, with impressions peaking at 308M.

  • Facebook and Instagram were dominant channels, consistently delivering the highest impressions.

Netflix, Inc.

Netflix maintains a robust digital presence through its website netflix.com and the Netflix app.

• Audience Trends:

  • netflix.com: Visits peaked in January 2025 at over 342M.

  • True monthly audience remained stable with slight fluctuations, maintaining over 12M through Q1 2025.

• App Engagement:

  • The app consistently engaged over 9.5M monthly active users, with a slight dip in February 2025.

• Ad Spend & Channels:

  • Monthly ad spend spiked in December 2024, reaching over $3.5M, with impressions exceeding 575M.

  • Facebook and Instagram were key channels, contributing significantly to the impressions.

Chefkoch Magazine

Chefkoch Magazine's digital presence is centered around their website chefkoch.de and the Chefkoch - Rezepte & Kochen app.

• Audience Trends:

  • chefkoch.de: Visits peaked in December 2024 at nearly 98M and stabilized around 81M by March 2025.

  • True monthly audience remained strong, hovering around 12M.

• App Engagement:

  • The app maintained a steady monthly user base, with active users around 420K.

• Ad Spend & Channels:

  • Monthly ad spend was modest, peaking in March 2025 with over $5K spent primarily on Instagram.

Conclusion

The Film & Television category in Germany continues to thrive with dynamic engagement across platforms. RTL Group, Netflix, and Chefkoch Magazine have demonstrated strong digital strategies, leveraging both web and app platforms effectively. Sensor Tower's comprehensive data insights have been instrumental in uncovering these trends, providing unparalleled cross-platform analysis crucial for understanding user behavior in this competitive landscape. For more detailed insights, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings are invaluable resources.