Leading Brands in Germany's Food & Dining Services: Q1 2025 Analysis

Introduction

In Q1 2025, Germany's Food & Dining Services category experienced notable audience engagement across leading brands. Utilizing Sensor Tower’s comprehensive data insights, this analysis examines the performance of SkipTheDishes, McDonald's, and UberEATS for Customers. We explore trends from Q4 2024 to Q1 2025, focusing on cross-platform user behavior and advertising strategies.

SkipTheDishes

SkipTheDishes, known for its efficient delivery services, operates through its website lieferando.de and the Just Eat Takeaway.com app, showcasing significant engagement.

• Audience Trends: The monthly true audience remained stable above 11M. Web visits peaked in December with over 54M, while app-only visitors consistently exceeded 8M monthly.

• App Engagement: Monthly active users on the app increased steadily, reaching approximately 8.8M by March 2025.

• Ad Spend & Channels: Monthly ad spend fluctuated, with a significant increase on Instagram. Total spend was highest in October at over $1.4K, with impressions peaking above 279K.

McDonald's

McDonald's, renowned for its global fast-food presence, enhances its digital footprint through mcdonalds.com and the McDonald's app.

• Audience Trends: The monthly true audience remained robust, consistently exceeding 9M. Website visits were stable, despite a slight dip in February.

• App Engagement: The app maintained strong monthly user engagement, with active users peaking at over 10M in December 2024.

• Ad Spend & Channels: McDonald's significantly increased its monthly ad spend, reaching over $2.1M in March, with impressions surpassing 369M. Instagram and Facebook were dominant channels.

UberEATS for Customers

UberEATS, a leader in food delivery, operates through ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: Monthly true audience numbers consistently exceeded 2M, with a notable spike in web visits in March, reaching approximately 8.9M.

• App Engagement: Monthly active users on the app grew steadily, surpassing 2M by March 2025.

• Ad Spend & Channels: UberEATS invested heavily in monthly advertising, with spend peaking in November at over $3.7M. YouTube and Facebook were key channels, delivering substantial impressions.

Conclusion

Germany's Food & Dining Services market displayed dynamic engagement across web and app platforms. Sensor Tower’s unparalleled data insights reveal how SkipTheDishes, McDonald's, and UberEATS effectively leveraged digital channels to reach extensive audiences. With tools like Web Insights and Pathmatics, businesses can gain critical insights into cross-platform strategies and audience behavior, offering unique advantages for decision-makers.