Leading Food Delivery Brands in Germany: Q1 2025 Overview

In the bustling food delivery market of Germany, three brands have emerged as leaders in Q1 2025: SkipTheDishes, HelloFresh, and UberEATS for Customers. Utilizing Sensor Tower's comprehensive data insights, we delve into their performance and trends from Q4 2024 to Q1 2025.

SkipTheDishes

SkipTheDishes has maintained its stronghold in the German market with significant web and app presence.

• Audience Trends: The website lieferando.de consistently attracted over 32M unique visits monthly, with a notable spike in December exceeding 54M visits. The monthly true audience remained stable, hovering above 11M throughout the quarter.

• App Engagement: The Just Eat Takeaway.com app saw an increase in monthly active users, surpassing 8.7M in January and reaching close to 8.8M by March.

• Ad Spend & Channels: Monthly advertising spend varied, with significant investment in Instagram, peaking in March. Total ad impressions across channels showed a fluctuating pattern but reached over 60K in March.

HelloFresh

HelloFresh has exhibited a dynamic digital presence, particularly through its website and app.

• Audience Trends: The website hellofresh.com saw a surge in visits in January with over 21M monthly visits, while unique visits peaked at 1.6M. Monthly true audience figures consistently hovered around 2M during Q1 2025.

• App Engagement: The HelloFresh: Meal Kit Delivery app maintained monthly active user numbers above 850K, reaching over 920K in March.

• Ad Spend & Channels: HelloFresh's advertising strategy included substantial monthly spending on Facebook, with January marking the highest ad spend, delivering impressions beyond 275M.

UberEATS for Customers

UberEATS continues to expand its reach with a robust digital strategy.

• Audience Trends: The website ubereats.com experienced a rise in visits, especially in March, with unique monthly visits surpassing 570K. The monthly true audience maintained a steady growth, reaching 2.5M by the end of Q1.

• App Engagement: The Uber Eats: Food Delivery app’s monthly active users steadily increased, exceeding 2M by March.

• Ad Spend & Channels: UberEATS had an extensive advertising presence, with the highest monthly ad spend in March, focusing heavily on YouTube, resulting in over 340M impressions.

Conclusion

The German food delivery market in Q1 2025 showcases the strength of SkipTheDishes, HelloFresh, and UberEATS for Customers. Sensor Tower's unparalleled data insights reveal the trends and strategies that keep these brands at the forefront of the industry. Through Web Insights, App Performance Insights, and Pathmatics, Sensor Tower provides a comprehensive view of cross-platform user behavior, critical for understanding market dynamics.

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