Leading Health & Wellness Brands in DE: Q1 2025 Insights

In the dynamic realm of Health & Wellness in Germany, Q1 2025 has seen notable performances from key players. This article delves into the trends and data of three leading brands: Shop-Apotheke B.V., Komoot, and DocMorris. With insights from Sensor Tower, we explore their digital presence across websites and apps, as well as advertising strategies.

Shop-Apotheke B.V.

Shop-Apotheke B.V. maintains a robust digital footprint through its website, shop-apotheke.com, and the Redcare: Online Pharmacy app.

• Audience Trends: From Q4 2024 to Q1 2025, the website saw a notable increase in unique visits, peaking at over 12M in March 2025. The monthly deduplicated audience remained stable above 13M, with a significant web-only presence.

• App Engagement: The app's monthly active users climbed to over 530K by March 2025, reflecting a growing mobile engagement.

• Ad Spend & Channels: Monthly advertising spend saw fluctuations, with a peak in February 2025 at over $600K, primarily through Facebook and Instagram, delivering substantial impressions.

Komoot

Komoot's digital strategy centers on its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: The website experienced a significant spike in March 2025, reaching over 25M visits, indicating a seasonal interest in outdoor activities.

• App Engagement: The app saw a resurgence in monthly active users, surpassing 4.9M in March, highlighting its popularity among mobile users.

• Advertising Insights: Komoot did not allocate budget for traditional digital advertising, focusing on organic growth and user engagement.

DocMorris

DocMorris leverages its website, docmorris.de, and the DocMorris Apotheke & E-Rezept app to reach its audience.

• Audience Trends: The website maintained a steady flow of visits, peaking at over 36M in March 2025. The monthly deduplicated audience consistently exceeded 5.9M.

• App Engagement: The app's monthly active user base remained stable, reaching over 290K in March.

• Ad Spend & Channels: DocMorris's monthly advertising spend was varied, with a focus on Facebook and Instagram, achieving impressive impressions throughout the quarter.

Conclusion

The Health & Wellness category in Germany is vibrant and competitive. Shop-Apotheke B.V., Komoot, and DocMorris each demonstrate unique strengths in digital engagement and advertising strategies. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides unparalleled insights into these brands' cross-platform user behaviors, highlighting the importance of a multi-channel approach in today's digital landscape. Leveraging Sensor Tower’s data can empower decision-makers to make informed strategic choices, enhancing their digital reach and effectiveness.