Leading Brands in Germany's Health Care Services: Q1 2025 Analysis

Germany's health care services sector has demonstrated significant digital growth in Q1 2025. This article spotlights three leading brands—Shop-Apotheke B.V., DocMorris, and Medpex—analyzing their performance across websites and apps. Sensor Tower's comprehensive data provides insights into monthly audience trends, app engagement, and advertising strategies.

Shop-Apotheke B.V.

Shop-Apotheke B.V. maintains a robust digital presence through its website, shop-apotheke.com, and the Redcare: Online Pharmacy app.

• Audience Trends: The website consistently attracted a monthly true audience above 13M throughout Q1 2025. Web-only visitors remained dominant, indicating a preference for online browsing over app usage.

• App Engagement: The app maintained a stable monthly active user base, hovering around 2.4M, showcasing a dedicated user base.

• Ad Spend & Channels: Shop-Apotheke's monthly advertising expenditure peaked in February at over $600K, with significant impressions on Facebook and Instagram.

DocMorris

DocMorris is a formidable competitor with its website, docmorris.de, and the DocMorris Apotheke & E-Rezept app.

• Audience Trends: The website's monthly true audience grew steadily, surpassing 6M by March. The balance between web and app users indicates a well-integrated platform strategy.

• App Engagement: The app saw an increase in monthly active users, reaching approximately 950K in March, reflecting enhanced user engagement.

• Ad Spend & Channels: DocMorris invested heavily in Facebook advertising, with consistent impressions across the quarter, peaking in January.

Medpex

Medpex operates through medpex.de and the medpex Apotheken Versand app.

• Audience Trends: The website experienced a decline in unique visits from January to February but stabilized in March with over 1.7M unique visitors monthly.

• App Engagement: App engagement saw a decrease, with monthly active users dropping to around 160K by March, indicating potential challenges in retaining mobile users.

• Ad Spend & Channels: Medpex focused its advertising efforts on Facebook, achieving substantial reach despite a lower overall monthly ad spend compared to competitors.

Conclusion

Germany's health care services sector is undergoing rapid digital transformation. The varied strategies of Shop-Apotheke B.V., DocMorris, and Medpex highlight the importance of a balanced approach across web and app platforms. Sensor Tower's unique data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these dynamics, crucial for understanding cross-platform user behavior. These insights empower decision-makers to strategically navigate the evolving digital landscape.